--- title: "Email Marketing Best Practices" url: https://www.sidekickstrategies.com/blog/tag/email-marketing description: "Email marketing strategies that get opens, clicks, and conversions. Templates, segmentation, automation, and deliverability tips." type: page canonical: https://www.sidekickstrategies.com/blog/tag/email-marketing --- # Email Marketing Resources Email Marketing Email marketing strategies that get opens, clicks, and conversions. Templates, segmentation, automation, and deliverability tips. [Book a Strategy Call](https://www.sidekickstrategies.com/strategy-call)[Browse the Articles](https://www.sidekickstrategies.com/blog/tag/email-marketing#articles) ## Email Still Works (When You Do It Right) Email marketing isn't dead. Bad email marketing is dead. The difference between a message that gets opened and one that gets deleted comes down to relevance, timing, and actually giving the reader something worth their attention. These resources cover everything from [segmentation and personalization](https://www.sidekickstrategies.com/blog/tag/marketing-hub) to [automation sequences](https://www.sidekickstrategies.com/blog/tag/automation-workflows), deliverability, and the copy that drives clicks. We share what actually works in real inboxes, not theoretical best practices. If your open rates are dropping or your nurture sequences aren't converting, start here. Or explore our [email nurture strategy services](https://www.sidekickstrategies.com/services/marketing-hub-implementation). Related topics:[Marketing Hub](https://www.sidekickstrategies.com/blog/tag/marketing-hub)[Automation & Workflows](https://www.sidekickstrategies.com/blog/tag/automation-workflows)[Lead Generation](https://www.sidekickstrategies.com/blog/tag/lead-generation)[Inbound Marketing](https://www.sidekickstrategies.com/blog/tag/inbound-marketing) Email Marketing ## 67 Email Marketing Articles [![Configurable Unsubscribe Links: Keep Contacts Subscribed to What They Want](https://cdn.sanity.io/images/wibdt38m/production/c8c60a5be8ceb74052530786750561ab3eaeeb46-2400x1254.png?w=600)Configurable Unsubscribe Links: Keep Contacts Subscribed to What They WantHubSpot now lets you set unsubscribe links per email to remove contacts from one subscription type instead of all. Here's what shipped and how to use it.Marketing HubEmail MarketingAutomation & WorkflowsNovember 10, 2026](https://www.sidekickstrategies.com/hubspot-updates/hubspot-configurable-unsubscribe-links-subscription-type)[![Email Subscription Status as Native Contact Properties in HubSpot](https://cdn.sanity.io/images/wibdt38m/production/7e6df8fcac042d1862ae037c77eae0cbcf7e32cf-2400x1254.png?w=600)Email Subscription Status as Native Contact Properties in HubSpotHubSpot now exposes email subscription status as native contact properties. Learn how to segment, automate, and report on subscription data without workarounds.HubSpot CRMEmail MarketingMarketing HubOctober 28, 2026](https://www.sidekickstrategies.com/hubspot-updates/hubspot-email-subscription-status-contact-properties)[![Separate Legal Basis and Marketing Consent in HubSpot Forms](https://cdn.sanity.io/images/wibdt38m/production/c2e7f60cf5161e66a9446387966ff60829e3b468-2400x1254.png?w=600)Separate Legal Basis and Marketing Consent in HubSpot FormsHubSpot now lets you manage legal basis for data processing and marketing consent independently in Forms. Here's what shipped, how to set it up, and who benefitMarketing HubEmail MarketingLead GenerationOctober 28, 2026](https://www.sidekickstrategies.com/hubspot-updates/hubspot-separate-legal-basis-marketing-consent-forms)[![Image Display for File Properties in HubSpot CRM](https://cdn.sanity.io/images/wibdt38m/production/9d0271dcecb0a2a6ad7737676cbcf4c20cba7167-2400x1254.png?w=600)Image Display for File Properties in HubSpot CRMHubSpot now shows image thumbnails directly on CRM records from file properties. See what shipped, how to enable it, and who benefits most from this update.HubSpot CRMMarketing HubEmail MarketingOctober 27, 2026](https://www.sidekickstrategies.com/hubspot-updates/hubspot-image-display-file-properties-crm)[![HubSpot Video Share Pages: Redesigned for Viewers](https://cdn.sanity.io/images/wibdt38m/production/c19eda778a93e7564cbb090044f357dd3d8c9068-2400x1254.png?w=600)HubSpot Video Share Pages: Redesigned for ViewersHubSpot's redesigned video share pages now show a title, description, chapters, and searchable transcript next to the player. Here's what changed and how to useMarketing HubContent HubEmail MarketingOctober 15, 2026](https://www.sidekickstrategies.com/hubspot-updates/hubspot-video-share-pages-redesigned)[![Shopify Discount Code Sync: Use Real Codes in HubSpot Emails](https://cdn.sanity.io/images/wibdt38m/production/7bb37edb7e24fe1d4cbc0fb0eb5d0e31d8ab3f7a-2400x1254.png?w=600)Shopify Discount Code Sync: Use Real Codes in HubSpot EmailsHubSpot now syncs Shopify discount codes into your CRM and lets you drop them into marketing emails with a drag-and-drop module. Here's what shipped and how to Marketing HubEmail MarketingHubSpot CRMOctober 15, 2026](https://www.sidekickstrategies.com/hubspot-updates/hubspot-shopify-discount-code-sync-marketing-emails)[![Consent Email Tracking Capabilities in HubSpot](https://cdn.sanity.io/images/wibdt38m/production/bd1f379565783e95890ba7bd44748fc5a14e93f9-2400x1254.png?w=600)Consent Email Tracking Capabilities in HubSpotHubSpot now lets you manage email open and click tracking consent per contact. Learn what shipped, how to enable it, and what it means for your compliance stratMarketing HubEmail MarketingAutomation & WorkflowsOctober 15, 2026](https://www.sidekickstrategies.com/hubspot-updates/hubspot-consent-email-tracking-capabilities)[![Organize Marketing Emails with Breeze](https://cdn.sanity.io/images/wibdt38m/production/54d80503c10303de275b623e0091e9579e0830ff-2400x1254.png?w=600)Organize Marketing Emails with BreezeHubSpot Breeze now auto-creates custom email properties and tags your entire library by content. Learn what shipped, how to use it, and who benefits most.Marketing HubEmail MarketingAI & TechnologyOctober 14, 2026](https://www.sidekickstrategies.com/hubspot-updates/hubspot-breeze-organize-marketing-emails)[![Historical Email Import for Outlook: Bring Your Inbox Into HubSpot](https://cdn.sanity.io/images/wibdt38m/production/2f955e6535eee597c623acb2158b2a3530ebed2b-2400x1254.png?w=600)Historical Email Import for Outlook: Bring Your Inbox Into HubSpotHubSpot's Historical Email Import lets Outlook users bring past email threads and contacts into the CRM. Here's what shipped, how to set it up, and who benefitsSales HubSales EnablementHubSpot CRMOctober 13, 2026](https://www.sidekickstrategies.com/hubspot-updates/hubspot-historical-email-import-outlook)[![Brand Fonts in HubSpot Marketing Email: Your Brand Kit Now Travels With You](https://cdn.sanity.io/images/wibdt38m/production/c6000071cdcdc45acca45aea5d2aaee7c243ac4c-2400x1254.png?w=600)Brand Fonts in HubSpot Marketing Email: Your Brand Kit Now Travels With YouHubSpot Brand Kit fonts now appear in the drag-and-drop email editor. Learn what shipped, how fallbacks work, and what this means for your email brand consistenMarketing HubEmail MarketingInbound MarketingOctober 7, 2026](https://www.sidekickstrategies.com/hubspot-updates/hubspot-brand-fonts-marketing-email-editor)[![Email Variants: One Email Asset, Every Audience Segment](https://cdn.sanity.io/images/wibdt38m/production/f301e745196e131f83fff5a026cb2191911c6323-2400x1254.png?w=600)Email Variants: One Email Asset, Every Audience SegmentHubSpot Email Variants lets Marketing Hub Pro and Enterprise users build one email with tailored versions per segment. Here's what shipped and how to use it.Marketing HubEmail MarketingAutomation & WorkflowsOctober 7, 2026](https://www.sidekickstrategies.com/hubspot-updates/hubspot-email-variants-one-asset-multiple-segments)[![HubSpot Marketing Contacts vs Non-Marketing Contacts: The Ultimate Guide](https://cdn.sanity.io/images/wibdt38m/production/5c6ee63eaaaf35b0bf6b060023311b7699629f44-2400x1254.png?w=600)HubSpot Marketing Contacts vs Non-Marketing Contacts: The Ultimate GuideHubSpot marketing contacts vs non-marketing contacts: what each is, how billing and tiers work, every default, and how to keep your bill in check.Marketing HubHubSpot CRMEmail MarketingOctober 2, 2026](https://www.sidekickstrategies.com/blog/hubspot-marketing-contacts-vs-non-marketing-contacts)[![Email Templates Now Work in Workflow Manual Email Tasks](https://cdn.sanity.io/images/wibdt38m/production/890c5925187a58f39b6218641dec0051b1af97b7-2400x1254.png?w=600)Email Templates Now Work in Workflow Manual Email TasksHubSpot now lets you attach email templates to manual email tasks in workflows, just like sequences. Here's what shipped, how to use it, and who benefits most.Service HubAutomation & WorkflowsRevOpsSeptember 28, 2026](https://www.sidekickstrategies.com/hubspot-updates/hubspot-email-template-workflow-manual-email-task)[![Compose Emails on HubSpot Mobile with Breeze Assistant](https://cdn.sanity.io/images/wibdt38m/production/657d5158666269aefb2176e0733d14999c5b5e09-2400x1254.png?w=600)Compose Emails on HubSpot Mobile with Breeze AssistantHubSpot's Breeze Assistant now drafts emails on mobile. Turn a short prompt into a polished subject line and body in seconds. Here's what shipped and how to useSales HubSales EnablementAI & TechnologySeptember 24, 2026](https://www.sidekickstrategies.com/hubspot-updates/hubspot-mobile-email-breeze-assistant)[![Email Quality Checks in HubSpot's Email Editor](https://cdn.sanity.io/images/wibdt38m/production/d0647efe2153e181af8c5b0b220e9b75abb5a811-2400x1254.png?w=600)Email Quality Checks in HubSpot's Email EditorHubSpot's Email Quality Checks bring AI-powered spelling, spam, brand voice, and token reviews into the email editor. Here's what shipped and how to use it.Marketing HubEmail MarketingAI & TechnologySeptember 22, 2026](https://www.sidekickstrategies.com/hubspot-updates/hubspot-email-quality-checks)[![Rounded Corners and Border Enhancements in Marketing Email](https://cdn.sanity.io/images/wibdt38m/production/43447928a643ca35bcb88352fc9bf434df4ceccb-2400x1254.png?w=600)Rounded Corners and Border Enhancements in Marketing EmailHubSpot now lets you add rounded corners and borders to email sections without code. Learn what shipped, how to use it, and what it means for your email design.Marketing HubEmail MarketingInbound MarketingSeptember 18, 2026](https://www.sidekickstrategies.com/hubspot-updates/hubspot-rounded-corners-border-enhancements-marketing-email)[![The Time to Win: Why Speed Is the New B2B Competitive Advantage](https://cdn.sanity.io/images/wibdt38m/production/458115a2cd2dde9f047dc5275c621efdd0b505ef-2400x1254.png?w=600)The Time to Win: Why Speed Is the New B2B Competitive AdvantageIs your business actually fast enough for today's B2B buyers? Jay Baer says probably not, and the fix is simpler than you think...Marketing HubEmail MarketingInbound MarketingSeptember 1, 2026](https://www.sidekickstrategies.com/blog/the-time-to-win-why-speed-is-the-new-b2b-competitive-advantage)[![HubSpot Email Creation Agent: Draft Emails Through Conversation](https://cdn.sanity.io/images/wibdt38m/production/2a8ba1f792f0eb07e02021f368c37454a4d88eeb-2400x1254.png?w=600)HubSpot Email Creation Agent: Draft Emails Through ConversationHubSpot's Email Creation Agent lets Marketing Hub Pro and Enterprise users draft complete, on-brand emails through conversation. Here's what it does and how to Marketing HubEmail MarketingAI & TechnologyAugust 31, 2026](https://www.sidekickstrategies.com/hubspot-updates/hubspot-email-creation-agent-draft-emails-conversation)[![B2B Email Marketing Strategy: Build a List That Converts (Not One That Spams)](https://cdn.sanity.io/images/wibdt38m/production/65f6d44474e328c47a27963fee8086f964fd563b-2400x1254.png?w=600)B2B Email Marketing Strategy: Build a List That Converts (Not One That Spams)Is your B2B email list growing but sales aren't? Here's the ecosystem approach that turns subscribers into loyal customers...Marketing HubSales HubEmail MarketingAugust 25, 2026](https://www.sidekickstrategies.com/blog/b2b-email-marketing-strategy-build-a-list-that-converts-not-one-that-spams)[![Breeze Canvas Now Surfaces Relevant CRM Info While You Write Emails](https://cdn.sanity.io/images/wibdt38m/production/88ee96385f128cfd10b9cb42f0344fe4a9add465-2400x1254.png?w=600)Breeze Canvas Now Surfaces Relevant CRM Info While You Write EmailsHubSpot's Breeze Canvas now pulls relevant CRM data into a right-hand column as you draft emails with Breeze Assistant. Here's what changed and how to use it.AI & TechnologyEmail MarketingHubSpot CRMAugust 24, 2026](https://www.sidekickstrategies.com/hubspot-updates/breeze-canvas-relevant-crm-info-email-writing)[![Your B2B Customers Don't Want Personalized. They Want Known.](https://cdn.sanity.io/images/wibdt38m/production/32edf79a8250e6499e984adfec464b6971450ff6-2400x1254.png?w=600)Your B2B Customers Don't Want Personalized. They Want Known. Is your B2B data actually ready for AI, or just piled up in silos? Here's what changed in 2026 and what smart marketing teams do differently...Marketing HubEmail MarketingInbound MarketingAugust 20, 2026](https://www.sidekickstrategies.com/blog/your-b2b-customers-don-t-want-personalized-they-want-known)[![AI Email Editing in Gmail via HubSpot Breeze](https://cdn.sanity.io/images/wibdt38m/production/73ca34ca01251f446f70f3e642b02225365c94f9-2400x1254.png?w=600)AI Email Editing in Gmail via HubSpot BreezeHubSpot's Breeze AI is now inside Gmail Compose. Rewrite, shorten, expand, or change tone without leaving your inbox. Here's what shipped and how to use it.Sales HubAI & TechnologyEmail MarketingAugust 20, 2026](https://www.sidekickstrategies.com/hubspot-updates/ai-email-editing-gmail-hubspot-breeze)[![Set Maximum Marketing Contact Limits in HubSpot](https://cdn.sanity.io/images/wibdt38m/production/98ac51a52d24a3dc98a62413d0717c7887e88f28-2400x1254.png?w=600)Set Maximum Marketing Contact Limits in HubSpotHubSpot now lets super admins cap marketing contacts to prevent unexpected tier upgrades. Learn what shipped, how to set it up, and who needs it most.Marketing HubRevOpsEmail MarketingAugust 14, 2026](https://www.sidekickstrategies.com/hubspot-updates/set-maximum-marketing-contact-limits-hubspot)[![Local Time Email Sending Now Uses HubSpot Timezone Property](https://cdn.sanity.io/images/wibdt38m/production/452146e34830f79b5e57965ce133d9d8c776da3a-2400x1254.png?w=600)Local Time Email Sending Now Uses HubSpot Timezone PropertyHubSpot's August 19 update makes hs\_timezone the primary source for local time email sending. Learn what changed, how to set it up, and who benefits most.Marketing HubEmail MarketingRevOpsAugust 9, 2026](https://www.sidekickstrategies.com/hubspot-updates/hubspot-local-time-email-sending-timezone-property-update) Topics ## Explore More Topics [HubSpot CRM](https://www.sidekickstrategies.com/blog/tag/hubspot-crm)[Marketing Hub](https://www.sidekickstrategies.com/blog/tag/marketing-hub)[Sales Hub](https://www.sidekickstrategies.com/blog/tag/sales-hub)[Service Hub](https://www.sidekickstrategies.com/blog/tag/service-hub)[Operations Hub](https://www.sidekickstrategies.com/blog/tag/operations-hub)[Content Hub](https://www.sidekickstrategies.com/blog/tag/content-hub)[CMS Hub](https://www.sidekickstrategies.com/blog/tag/cms-hub)[RevOps](https://www.sidekickstrategies.com/blog/tag/revops)[Sales Enablement](https://www.sidekickstrategies.com/blog/tag/sales-enablement)[Inbound Marketing](https://www.sidekickstrategies.com/blog/tag/inbound-marketing)[Content Strategy](https://www.sidekickstrategies.com/blog/tag/content-strategy)[SEO](https://www.sidekickstrategies.com/blog/tag/seo)[AI & Technology](https://www.sidekickstrategies.com/blog/tag/ai-technology)[Data & Reporting](https://www.sidekickstrategies.com/blog/tag/data-reporting)[Automation & Workflows](https://www.sidekickstrategies.com/blog/tag/automation-workflows)[Lead Generation](https://www.sidekickstrategies.com/blog/tag/lead-generation)[Social Media](https://www.sidekickstrategies.com/blog/tag/social-media)[Video & Podcasting](https://www.sidekickstrategies.com/blog/tag/video-podcasting)[Leadership & Culture](https://www.sidekickstrategies.com/blog/tag/leadership-culture)[HubSpot Tutorials](https://www.sidekickstrategies.com/blog/tag/hubspot-tutorials)[Churches](https://www.sidekickstrategies.com/blog/tag/churches)[Nonprofits](https://www.sidekickstrategies.com/blog/tag/nonprofits) --- Source: https://www.sidekickstrategies.com/blog/tag/email-marketing Sidekick Strategies ยท HubSpot consulting and content operations