---
title: "Social Media Strategy & Growth"
url: https://www.sidekickstrategies.com/blog/tag/social-media
description: "Social media strategies for B2B growth. LinkedIn, X, and platform-specific tactics for building authority and generating leads."
type: page
canonical: https://www.sidekickstrategies.com/blog/tag/social-media
---

# Social Media Resources

Social Media

Social media strategies for B2B growth. LinkedIn, X, and platform-specific tactics for building authority and generating leads.

[Book a Strategy Call](https://www.sidekickstrategies.com/strategy-call)[Browse the Articles](https://www.sidekickstrategies.com/blog/tag/social-media#articles)

## Show Up Where Your Humans Already Are

Social media for B2B isn't about going viral. It's about showing up consistently with content that builds trust, demonstrates expertise, and keeps you top of mind when your audience is ready to buy.

These resources cover LinkedIn strategy, [thought leadership positioning](https://www.sidekickstrategies.com/blog/tag/leadership-culture), [content repurposing workflows](https://www.sidekickstrategies.com/blog/tag/content-strategy), and the [HubSpot social tools](https://www.sidekickstrategies.com/blog/tag/marketing-hub) that make publishing and tracking manageable. We share what's working for our own team and our clients.

Want help with your social strategy? Our [social media management services](https://www.sidekickstrategies.com/services/content-creation-assistance) are designed for B2B humans who want results without burnout.

Related topics:[Content Strategy](https://www.sidekickstrategies.com/blog/tag/content-strategy)[Marketing Hub](https://www.sidekickstrategies.com/blog/tag/marketing-hub)[Leadership & Culture](https://www.sidekickstrategies.com/blog/tag/leadership-culture)[Video & Podcasting](https://www.sidekickstrategies.com/blog/tag/video-podcasting)

Social Media

## 37 Social Media Articles

[![Social Content Agent Moves to Breeze Assistant](https://cdn.sanity.io/images/wibdt38m/production/b082dec4f9420d4d7e2b0ea8a361bd65ec414170-2400x1254.png?w=600)Social Content Agent Moves to Breeze AssistantHubSpot's Social Content Agent now lives in Breeze Assistant. Create LinkedIn and Facebook posts in bulk, with your brand voice, no setup required. Here's how.Marketing HubSocial MediaAI & TechnologyNovember 4, 2026](https://www.sidekickstrategies.com/hubspot-updates/hubspot-social-content-agent-breeze-assistant)[![HubSpot Social Calendar Redesign: One Unified View for Your Content Team](https://cdn.sanity.io/images/wibdt38m/production/e37655733d7d2d0d696dc9eaa3eeb9ba0016faa6-2400x1254.png?w=600)HubSpot Social Calendar Redesign: One Unified View for Your Content TeamHubSpot's Social Calendar redesign replaces the Manage tab with a unified calendar view. Learn what shipped, how to use it, and who benefits most.Marketing HubSocial MediaContent StrategyNovember 3, 2026](https://www.sidekickstrategies.com/hubspot-updates/hubspot-social-calendar-redesign)[![Video Thumbnail Editing Gets a Full Scrubber in HubSpot](https://cdn.sanity.io/images/wibdt38m/production/8057237f28e1dc2c13c07eb7dc8cff18d80aba5a-2400x1254.png?w=600)Video Thumbnail Editing Gets a Full Scrubber in HubSpotHubSpot's updated video thumbnail editor lets you scrub frame by frame and pick the perfect moment. Here's what shipped, how to use it, and who benefits most.Marketing HubContent HubSocial MediaOctober 20, 2026](https://www.sidekickstrategies.com/hubspot-updates/hubspot-video-thumbnail-scrubber-editing)[![Create Video Clips for Social Posts Right Inside HubSpot](https://cdn.sanity.io/images/wibdt38m/production/932c006faf58ee75c66bdd513c353188aab554c8-2400x1254.png?w=600)Create Video Clips for Social Posts Right Inside HubSpotHubSpot now lets you create AI-suggested video clips and publish them to social without leaving the composer. Here's what shipped, how to use it, and who benefiMarketing HubSocial MediaVideo & PodcastingOctober 20, 2026](https://www.sidekickstrategies.com/hubspot-updates/hubspot-video-clips-social-composer)[![Create Social Posts in Bulk Using Content Agent in Breeze](https://cdn.sanity.io/images/wibdt38m/production/443a7ac0ae16723a920428871146b4d777c5eb37-2400x1254.png?w=600)Create Social Posts in Bulk Using Content Agent in BreezeHubSpot's Content Agent in Breeze now creates bulk LinkedIn and Facebook posts from a single piece of content. Here's what shipped, how to use it, and who benefMarketing HubAI & TechnologyContent StrategyOctober 20, 2026](https://www.sidekickstrategies.com/hubspot-updates/hubspot-content-agent-breeze-bulk-social-posts)[![Customer Agent Now Understands WhatsApp Voice Notes](https://cdn.sanity.io/images/wibdt38m/production/bef560146bcc1aaa0030084f7a5c60ea8f02b7c1-2400x1254.png?w=600)Customer Agent Now Understands WhatsApp Voice NotesHubSpot Customer Agent now transcribes and answers WhatsApp voice notes automatically. Here's what shipped, how it works, and who benefits most.Service HubAI & TechnologyAutomation & WorkflowsOctober 20, 2026](https://www.sidekickstrategies.com/hubspot-updates/hubspot-customer-agent-whatsapp-voice-notes)[![Trigger Workflows When a Social Post Is Published](https://cdn.sanity.io/images/wibdt38m/production/d93300cd7b10ca3b82adea69be27569d8dce5d76-2400x1254.png?w=600)Trigger Workflows When a Social Post Is PublishedHubSpot now lets you trigger workflows the moment a social post goes live. Send Slack alerts, create tasks, and update the CRM automatically. Here's how.Marketing HubAutomation & WorkflowsSocial MediaOctober 19, 2026](https://www.sidekickstrategies.com/hubspot-updates/trigger-workflows-social-post-published-hubspot)[![Are LinkedIn Ads Worth It for B2B? The Myths, Settings, and Strategy That Actually Pay Off](https://cdn.sanity.io/images/wibdt38m/production/5f632116a521116e47127e2716397291be1868ce-2400x1254.png?w=600)Are LinkedIn Ads Worth It for B2B? The Myths, Settings, and Strategy That Actually Pay OffAre LinkedIn ads too expensive for B2B? Not if you measure the right number and fix three default settings first...Social MediaOctober 16, 2026](https://www.sidekickstrategies.com/blog/are-linkedin-ads-worth-it-for-b2b-the-myths-settings-and-strategy-that-actually-pay-off)[![View External Social Posts on the HubSpot Social Calendar](https://cdn.sanity.io/images/wibdt38m/production/07308a283faa9f650d88ad4fb3c1a2abdfa51038-2400x1254.png?w=600)View External Social Posts on the HubSpot Social CalendarHubSpot now pulls in posts published outside HubSpot onto your social calendar. Learn what shipped, how to set it up, and what it means for your content strategMarketing HubSocial MediaContent StrategyOctober 15, 2026](https://www.sidekickstrategies.com/hubspot-updates/hubspot-external-posts-social-calendar)[![Create LinkedIn Posts and Articles with Content Agent](https://cdn.sanity.io/images/wibdt38m/production/622371164eb5e6c528885522e4b2cc3dced686cf-2400x1254.png?w=600)Create LinkedIn Posts and Articles with Content AgentHubSpot Content Agent now creates LinkedIn posts and articles from inside the Social, AEO, and Blog tools. Here's what it does, how to use it, and who benefits Marketing HubAI & TechnologyContent StrategySeptember 25, 2026](https://www.sidekickstrategies.com/hubspot-updates/hubspot-content-agent-linkedin-posts-articles)[![AI Native Ad Creation Experience in HubSpot](https://cdn.sanity.io/images/wibdt38m/production/fadfbd9f5cb9ccb3679bad50cfe9064efc0646c5-2400x1254.png?w=600)AI Native Ad Creation Experience in HubSpotHubSpot's AI Native Ad Creation lets you build campaigns across Google, Meta, LinkedIn, and ChatGPT in one conversation with Breeze. Here's what shipped and howMarketing HubAI & TechnologyAutomation & WorkflowsSeptember 24, 2026](https://www.sidekickstrategies.com/hubspot-updates/hubspot-ai-native-ad-creation-experience)[![Human Like Interactions in a Digital World: What B2B Marketers Get Wrong (and How to Fix It in 2026)](https://cdn.sanity.io/images/wibdt38m/production/67bba12232ea5d3eafeb98c3abe7c9fcb5bc352b-2400x1254.png?w=600)Human Like Interactions in a Digital World: What B2B Marketers Get Wrong (and How to Fix It in 2026)Is your B2B marketing starting to feel like a form letter? Here's how smart teams keep it human while using AI...Social MediaSeptember 15, 2026](https://www.sidekickstrategies.com/blog/human-like-interactions-in-a-digital-world-what-b2b-marketers-get-wrong-and-how-to-fix-it-in-2026)[![Your Digital Doppelganger Won't Save Your Marketing. Your Honesty Will.](https://cdn.sanity.io/images/wibdt38m/production/4beb7eb7cfba9ab26145c36b51a41fa2c57591db-2400x1254.png?w=600)Your Digital Doppelganger Won't Save Your Marketing. Your Honesty Will.AI & TechnologySocial MediaAugust 26, 2026](https://www.sidekickstrategies.com/blog/your-digital-doppelganger-won-t-save-your-marketing-your-honesty-will)[![Monitor Reddit Conversations and Social Insights in HubSpot](https://cdn.sanity.io/images/wibdt38m/production/d2cb8d32d0f9c2c3f45e7a5f26ab2caf5f0aa63e-2400x1254.png?w=600)Monitor Reddit Conversations and Social Insights in HubSpotHubSpot now surfaces Reddit brand sentiment, competitor mentions, and high-value threads inside Marketing Hub. Here's what it does and how to set it up.Marketing HubSocial MediaInbound MarketingAugust 17, 2026](https://www.sidekickstrategies.com/hubspot-updates/hubspot-reddit-social-insights-marketing-hub)[![Social Content Agent: HubSpot's Smarter Social Post Builder](https://cdn.sanity.io/images/wibdt38m/production/093bd946bdb191d93f9d7265a6223cc886673530-2400x1254.png?w=600)Social Content Agent: HubSpot's Smarter Social Post BuilderHubSpot's Social Content Agent replaces the old Social Post Agent with CRM-aware, brand-voice drafts for LinkedIn. Here's what changed and how to get access.Marketing HubAI & TechnologySocial MediaAugust 6, 2026](https://www.sidekickstrategies.com/hubspot-updates/social-content-agent-hubspot-smarter-social-post-builder)[![HubSpot's In-App AI Social Post Creator Is Being Sunset](https://cdn.sanity.io/images/wibdt38m/production/370a66b69184de274c9506bc3981ae88e3681c3e-2400x1254.png?w=600)HubSpot's In-App AI Social Post Creator Is Being SunsetHubSpot's Create with AI for social posts sunsets September 4, 2026\. Here's what's going away, what Breeze Assistant replaces it with, and how to prepare now.Marketing HubAI & TechnologySocial MediaAugust 3, 2026](https://www.sidekickstrategies.com/hubspot-updates/hubspot-ai-social-post-creator-sunset)[![Trigger Workflows When a Social Post Is Published](https://cdn.sanity.io/images/wibdt38m/production/232faefd57d47f1e39f5c5288dc8b5a80656dab6-2400x1254.png?w=600)Trigger Workflows When a Social Post Is PublishedHubSpot now lets you trigger workflows the moment a social post publishes. Here's what shipped, how to set it up, and who benefits most from this July 2026 updaMarketing HubAutomation & WorkflowsSocial MediaJuly 27, 2026](https://www.sidekickstrategies.com/hubspot-updates/trigger-workflows-social-post-published-hubspot)[![Configurable Social Account Expiration Notifications in HubSpot](https://cdn.sanity.io/images/wibdt38m/production/0609cf87270a92c3baa3d2a832a3f71c9ed22f91-2400x1254.png?w=600)Configurable Social Account Expiration Notifications in HubSpotHubSpot now lets admins choose exactly who receives social account expiration notifications. Stop spamming executives and start routing alerts to the right humaMarketing HubSocial MediaRevOpsJuly 24, 2026](https://www.sidekickstrategies.com/hubspot-updates/configurable-social-account-expiration-notifications-hubspot)[![Social Account Reconnection Now Preserves Access Settings](https://cdn.sanity.io/images/wibdt38m/production/1bdc2c10d8fc8ade0f0c171effa8294a75f06c7c-2400x1254.png?w=600)Social Account Reconnection Now Preserves Access SettingsHubSpot now preserves your social account access settings when you reconnect an expired token. No more accidental 'Everyone' resets. Here's what changed and howMarketing HubSocial MediaRevOpsJuly 22, 2026](https://www.sidekickstrategies.com/hubspot-updates/social-account-reconnection-preserves-access-settings-hubspot)[![WhatsApp in HubSpot Marketing Studio: Unified Campaign Management](https://cdn.sanity.io/images/wibdt38m/production/c287f73d3e16345a4cbcdef4434c71b03848464b-2400x1254.png?w=600)WhatsApp in HubSpot Marketing Studio: Unified Campaign ManagementHubSpot now lets you connect WhatsApp messages to campaigns in Marketing Studio. See what shipped, why it matters, and how to set it up step by step.Marketing HubSocial MediaInbound MarketingJuly 22, 2026](https://www.sidekickstrategies.com/hubspot-updates/whatsapp-marketing-studio-hubspot-campaign-management)[![Social Content Agent Beta: HubSpot's Smarter AI Social Writer](https://cdn.sanity.io/images/wibdt38m/production/b2628350b87e2a66b572e902254886da632de091-2400x1254.png?w=600)Social Content Agent Beta: HubSpot's Smarter AI Social WriterHubSpot's Social Content Agent beta replaces generic holiday posts with CRM-informed, brand-voice drafts. Here's what shipped, who can test it, and how to use iMarketing HubAI & TechnologySocial MediaJuly 13, 2026](https://www.sidekickstrategies.com/hubspot-updates/social-content-agent-beta-hubspot)[![Instagram DM File Attachments Now Available in HubSpot Social Inbox](https://cdn.sanity.io/images/wibdt38m/production/000cc29d7eabd3200563db63cfc4816647cc9db9-2400x1254.png?w=600)Instagram DM File Attachments Now Available in HubSpot Social InboxHubSpot now lets you send images, PDFs, audio, and video in Instagram DMs from Social Inbox. No more app-switching. Here's what shipped and how to use it.Marketing HubSocial MediaInbound MarketingJune 26, 2026](https://www.sidekickstrategies.com/hubspot-updates/instagram-dm-file-attachments-hubspot-social-inbox)[![TikTok Lead Syncing: Instant Forms Land Directly in HubSpot](https://cdn.sanity.io/images/wibdt38m/production/2f855410d307263d1c1c75ce7cfa72224bcb4375-2400x1254.png?w=600)TikTok Lead Syncing: Instant Forms Land Directly in HubSpotHubSpot now syncs TikTok Instant Form leads directly into your CRM in real time. Learn what changed, how to set it up, and how to build speed-to-lead workflows.Marketing HubLead GenerationAutomation & WorkflowsMay 20, 2026](https://www.sidekickstrategies.com/hubspot-updates/tiktok-lead-syncing-instant-forms-hubspot)[![Reddit in HubSpot: Publish, Engage, and Track from One Place](https://cdn.sanity.io/images/wibdt38m/production/63a3700d2589c56d15ad9ec509481be48a479cb5-2400x1254.png?w=600)Reddit in HubSpot: Publish, Engage, and Track from One PlaceHubSpot now lets Marketing Hub Pro and Enterprise users publish to Reddit, reply to comments, and track post performance inside the Social tool. Here's how to uMarketing HubSocial MediaContent StrategyApril 29, 2026](https://www.sidekickstrategies.com/hubspot-updates/reddit-hubspot-social-publishing-engagement-analytics)

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Source: https://www.sidekickstrategies.com/blog/tag/social-media
Sidekick Strategies · HubSpot consulting and content operations