# Sidekick Strategies > HubSpot consulting, content operations and enablement for SMB leaders and HubSpot Super Admins. Fractional Super Admin retainers, cohort training, and content systems built on a human powered, AI assisted approach. Sidekick Strategies helps humans win with HubSpot. We pair strategy, training, and done-with-you implementation so teams get real value from the platform instead of paying for features they never use. Every page on this site is available as markdown: append `.md` to any URL, or request the page with `Accept: text/markdown`. ## Services - [All services](https://www.sidekickstrategies.com/services.md): Every service across strategy, implementation, AI, design and content. - [Marketing Hub Training](https://www.sidekickstrategies.com/services/marketing-hub-training.md): Your marketing team has HubSpot but isn't using it fully. Sidekick trains your humans on email, workflows, lead scoring, and reporting. - [Sales Hub Training](https://www.sidekickstrategies.com/services/sales-hub-training.md): Your sales team has HubSpot but won't use it. Sidekick trains your reps on sequences, pipelines, and forecasting inside your portal. - [Service Hub Training](https://www.sidekickstrategies.com/services/service-hub-training.md): Service Hub sitting idle? Sidekick trains your support team on tickets, SLAs, and knowledge base inside your actual portal. - [Content Hub Training](https://www.sidekickstrategies.com/services/content-hub-training.md): Your content team can't update the site without a developer. Sidekick trains your humans on HubSpot CMS, SEO, and smart content. - [HubSpot Onboarding Packages](https://www.sidekickstrategies.com/services/hubspot-onboarding.md): You bought HubSpot but your team isn't using it. Sidekick's onboarding packages combine portal setup with role-based training. Book a free strategy call. - [HubSpot Consulting](https://www.sidekickstrategies.com/services/hubspot-consulting.md): Your HubSpot portal works but isn't optimized. Sidekick provides audits, strategy, and ongoing optimization. 124+ certifications. - [CRM Implementation](https://www.sidekickstrategies.com/services/crm-implementation.md): Your CRM doesn't match how your team sells. Sidekick builds HubSpot CRMs around your real process. 124+ certifications. Book a free strategy call. - [Marketing Hub Implementation](https://www.sidekickstrategies.com/services/marketing-hub-implementation.md): Your Marketing Hub isn't configured for your business. Sidekick sets up email, workflows, lead scoring, and reporting. Book a free strategy call. - [Sales Hub Implementation](https://www.sidekickstrategies.com/services/sales-hub-implementation.md): Your Sales Hub doesn't match your process. Sidekick configures pipelines, sequences, and playbooks for how your team sells. Book a free strategy call. - [Service Hub Implementation](https://www.sidekickstrategies.com/services/service-hub-implementation.md): Your support team needs better tools. Sidekick implements HubSpot Service Hub with ticketing, SLAs, and knowledge base. Book a free strategy call. - [Operations Hub Implementation](https://www.sidekickstrategies.com/services/operations-hub-implementation.md): Your data is messy and your systems don't sync. Sidekick implements Operations Hub for clean data and connected workflows. Book a free strategy call. - [CRM Migration](https://www.sidekickstrategies.com/services/crm-migration.md): Afraid to switch CRMs? Sidekick migrates from Salesforce, Dynamics, or any CRM to HubSpot without losing a record. Book a free strategy call. - [RevOps & Integration](https://www.sidekickstrategies.com/services/revops-integration.md): Your revenue teams work in silos. Sidekick aligns marketing, sales, and service on one HubSpot system. 124+ certifications. Book a free strategy call. - [HubSpot Portal Audit](https://www.sidekickstrategies.com/services/hubspot-portal-audit.md): Your HubSpot portal has years of buildup. Sidekick audits every workflow, property, and automation. Prioritized action plan. Book a free strategy call. - [Persona Setup Sprint](https://www.sidekickstrategies.com/services/persona-setup-sprint.md): Stop guessing who you're marketing to. Sidekick's Persona Setup Sprint builds HubSpot-native personas from your CRM data. $5,000 fixed. - [AI Consulting](https://www.sidekickstrategies.com/services/ai-consulting.md): Everyone talks AI but where do you start? Sidekick assesses your operations and builds a practical AI roadmap. Book a free strategy call. - [AI Clone / Assistant Creation](https://www.sidekickstrategies.com/services/ai-clone-assistant-creation.md): Your expertise, available 24/7. Sidekick builds AI assistants trained on your content and processes. Book a free strategy call. - [AI Content Systems](https://www.sidekickstrategies.com/services/ai-content-systems.md): Your content team can't keep up. Sidekick builds AI content systems that multiply output while keeping your brand voice. Book a free strategy call. - [HubSpot CMS Website Design](https://www.sidekickstrategies.com/services/hubspot-cms-website-design.md): Your team can't update the website without a developer. Sidekick designs HubSpot CMS sites your marketing humans own. Book a free strategy call. - [AI Vibe Coded Website Design](https://www.sidekickstrategies.com/services/ai-vibe-coded-website-design.md): Custom websites built with AI speed and human craft. Sidekick delivers unique sites faster than traditional development. Book a free strategy call. - [WordPress Website Design](https://www.sidekickstrategies.com/services/wordpress-website-design.md): Your WordPress site is slow or hard to manage. Sidekick builds fast, optimized WordPress sites your team can own. Book a free strategy call. - [Content Creation Assistance](https://www.sidekickstrategies.com/services/content-creation-assistance.md): Your content calendar has gaps and your team is stretched thin. Sidekick writes alongside your humans in your brand voice. Book a free strategy call. - [Content Strategy](https://www.sidekickstrategies.com/services/content-strategy.md): Publishing content but can't prove ROI? Sidekick builds content strategies that connect every piece to pipeline. Book a free strategy call. - [SEO / AEO](https://www.sidekickstrategies.com/services/seo-aeo.md): Your buyers search Google and ask AI for help. Sidekick handles SEO and AEO so your business shows up in both. Book a free strategy call. - [Podcasting](https://www.sidekickstrategies.com/services/podcasting.md): Most podcasts die by episode seven. Sidekick builds shows with concept, production, and growth strategy. Book a free strategy call. - [Video Editing](https://www.sidekickstrategies.com/services/video-editing.md): Raw footage sitting unedited on a drive? Sidekick edits, captions, and formats your videos for every platform. Book a free strategy call. ## Pricing - [Pricing](https://www.sidekickstrategies.com/pricing.md): Fractional Super Admin partnership tiers, hours and monthly prices. ## Training and cohorts - [Training](https://www.sidekickstrategies.com/training.md): Cohorts and workshops for HubSpot admins and marketing teams. - [Super Admin Operating System](https://www.sidekickstrategies.com/training/super-admin-operating-system.md): The 10-week HubSpot Super Admin cohort. - [HubSpot Super Admin Workshop](https://www.sidekickstrategies.com/admin-training.md): One-day virtual Super Admin workshop. - [AI Content System](https://www.sidekickstrategies.com/training/ai-content-system.md): The AI content cohort for business folks and marketers. - [Workshops](https://www.sidekickstrategies.com/workshops.md) ## About and people - [About Sidekick Strategies](https://www.sidekickstrategies.com/about.md) - [George B. Thomas](https://www.sidekickstrategies.com/george.md): Founder, HubSpot educator and speaker. - [Team](https://www.sidekickstrategies.com/about/team.md) ## For agents - [Agent skills index](https://www.sidekickstrategies.com/.well-known/agent-skills/index.json): Agent Skills Discovery RFC v0.2.0 index with digests. - [Skills index (Stripe format)](https://www.sidekickstrategies.com/.well-known/skills/index.json): Install with `npx skills add https://www.sidekickstrategies.com`. - [HEART Filter skill](https://www.sidekickstrategies.com/skills/heart-filter/SKILL.md): Review a spoken-word script for its emotional arc. An MCP server at `/api/mcp` is coming soon. ## Articles - [How to Become the Go-To Expert in Your Niche (Without a PR Budget)](https://www.sidekickstrategies.com/blog/how-to-become-the-go-to-expert-in-your-niche-without-a-pr-budget.md): Want to be the go-to expert in your niche? You don't need a PR budget. You need a story, a list, and one smart follow-up... - [Brand Monitoring in the Age of AI: What It Means Now (and How to Start)](https://www.sidekickstrategies.com/blog/brand-monitoring-in-the-age-of-ai-what-it-means-now-and-how-to-start.md): Is your brand monitoring ready for the age of AI? Social listening is only one-third of the job now. Here's the rest... - [Your People Are Staying. Are They Engaged? Rethinking Employee Onboarding for 2026](https://www.sidekickstrategies.com/blog/your-people-are-staying-are-they-engaged-rethinking-employee-onboarding-for-2026.md): Does your employee onboarding end after week one? The best teams know it never really ends, and the payoff shows up years later... - [How to Build Revenue Attribution Your Sales Team Actually Believes](https://www.sidekickstrategies.com/blog/how-to-build-revenue-attribution-your-sales-team-actually-believes.md): Is your revenue attribution report getting ignored? The problem probably isn't your tool, and the real fix starts with one question... - [Be the Most Human Human (With an Agent-Native Superpower)](https://www.sidekickstrategies.com/blog/most-human-human-agent-native.md): At 55, here's what I know: the humans who flourish alongside AI won't be the ones who act like machines. They'll be the most human humans in the room, and they'll be agent native. Here's how to become both. - [Is Connected TV Worth It for B2B? How to Pair CTV With ABM Without Wasting Your Budget](https://www.sidekickstrategies.com/blog/is-connected-tv-worth-it-for-b2b-how-to-pair-ctv-with-abm-without-wasting-your-budget.md): Is connected TV worth it for B2B marketers? It can be, but only if you build this one foundation first... - [The Power of Second Chances: Why B2B Marketers Should Care Who Gets Hired](https://www.sidekickstrategies.com/blog/the-power-of-second-chances-why-b2b-marketers-should-care-who-gets-hired.md): What if your next great hire is someone the industry already wrote off? Here's the growth strategy hiding behind that bias... - [What Is Marketing's Role in Sales Enablement? (And Why Most Teams Build It Backwards)](https://www.sidekickstrategies.com/blog/what-is-marketing-s-role-in-sales-enablement-and-why-most-teams-build-it-backwards.md): What is marketing's role in sales enablement? It's bigger than decks and one-pagers, and most teams start in the wrong place... - [Human Like Interactions in a Digital World: What B2B Marketers Get Wrong (and How to Fix It in 2026)](https://www.sidekickstrategies.com/blog/human-like-interactions-in-a-digital-world-what-b2b-marketers-get-wrong-and-how-to-fix-it-in-2026.md): Is your B2B marketing starting to feel like a form letter? Here's how smart teams keep it human while using AI... - [Crystal Clear Communication: How to Finally Get to the Point in a World Drowning in Noise](https://www.sidekickstrategies.com/blog/crystal-clear-communication-how-to-finally-get-to-the-point-in-a-world-drowning-in-noise.md): Why does great content still fail to land? Discover the four rules and eight tools that turn noisy messaging into crystal clear communication... - [When a Tool Stops Being a Tool](https://www.sidekickstrategies.com/blog/when-a-tool-stops-being-a-tool.md): AI stays a tool until it decides before you ask. Here's Billy the mower, HubSpot's soft assistant/agent line, and how to build while judgment stays yours. - [The Time to Win: Why Speed Is the New B2B Competitive Advantage](https://www.sidekickstrategies.com/blog/the-time-to-win-why-speed-is-the-new-b2b-competitive-advantage.md): Is your business actually fast enough for today's B2B buyers? Jay Baer says probably not, and the fix is simpler than you think... - [Your Digital Doppelganger Won't Save Your Marketing. Your Honesty Will.](https://www.sidekickstrategies.com/blog/your-digital-doppelganger-won-t-save-your-marketing-your-honesty-will.md) - [B2B Email Marketing Strategy: Build a List That Converts (Not One That Spams)](https://www.sidekickstrategies.com/blog/b2b-email-marketing-strategy-build-a-list-that-converts-not-one-that-spams.md): Is your B2B email list growing but sales aren't? Here's the ecosystem approach that turns subscribers into loyal customers... - [Your B2B Customers Don't Want Personalized. They Want Known.](https://www.sidekickstrategies.com/blog/your-b2b-customers-don-t-want-personalized-they-want-known.md): Is your B2B data actually ready for AI, or just piled up in silos? Here's what changed in 2026 and what smart marketing teams do differently... ## Optional - [HubHeroes podcast](https://www.sidekickstrategies.com/hubheroes-podcast.md) - [HubSpot Updates](https://www.sidekickstrategies.com/hubspot-updates.md): Plain-English breakdowns of new HubSpot features. - [Resources](https://www.sidekickstrategies.com/resources.md): Guides, tools and downloads.