The Problem
The Problem Nobody Says Out Loud
You're the human holding HubSpot together.
Leadership asks for a report that doesn't exist yet. Sales wants a workflow "real quick." Marketing shipped three forms that don't map to anything. And somehow you're still expected to keep the CRM honest while answering Slack threads that start with "this should be easy."
That's the external problem: HubSpot is powerful, and your portal doesn't feel that way.
The internal problem is quieter. You feel behind. You second-guess every "should we." You're tired of being the only brain in the room with no backup.
And the philosophical problem is this: tools were supposed to free your teams. Instead, you're carrying a system that keeps asking for more of you.
If that sounds familiar, you're not broken. You're under-supported.
What Changes
What Changes When You Have Backup
HubSpot Expert in Your Back Pocket puts Sidekick judgment next to you. Not a course you never finish. Not a giant retainer that takes over your portal. Named expertise you can actually use: George B. Thomas by default, Jorge Fuentes sharing private load as seats fill, and a team that's lived inside HubSpot portals for years (HubSpot Platinum Partner, 124+ certifications across the FEAM, George holds 42+ and teaches as a HubSpot Certified Trainer). We've watched accidental Super Admins drown in the same loop: more tools, more tickets, less clarity. This membership exists so you don't have to white-knuckle HubSpot alone.
A Next Move
You'll leave conversations with a next move.
What Matters This Week
You'll know what matters this week.
A Portal That Supports Humans
Your team gets a portal that supports how humans work, not a maze of half-built automation.
What's Inside
The Offer
Weekly Cohort Office Hours
Every Friday at 12:00 PM Eastern. Thirty minutes on Zoom. Shared questions. One facilitator. Done when thirty is up. (We skip holidays.)
One Private 30-Minute Session Each Month
Account-specific strategy. Book after signup from a fixed window. Unused sessions expire. No rollover. No-show or late cancel burns that month's private. George hosts by default. At 15 seats, Jorge takes a real share of private load.
Slack Triage
Ask when you're stuck. We point you to prior answers, playbooks, and the next decision. Async triage, not a same-day build desk.
Sidekick HubSpot Judgment
Pattern recognition across portals. Honest "should we" calls. Teaching you how to think in HubSpot, not only which button to click.
How It Works
Three Steps
Claim Your Seat
Pay monthly. You're in.
Complete Intake
We learn your portal and priorities so private time isn't wasted on scavenger hunts.
Show Up
Friday office hours. One private a month. Slack when you need triage. Leave with a next move.
Channel rules, plain: Slack = triage and links to what already works. Office hours = shared questions the room can learn from. Private = priorities for your account, not remote admin clicks. Prefer a fit check first? Tell us where you're stuck and we'll point you to Workshop, Academy, or a retainer if Back Pocket isn't the right seat.
Is This Right For You?
Who This Is For (And Who It Isn't)
This Is For You If...
- HubSpot feels heavy
- Leadership doesn't trust the numbers
- Zombie automation still fires
- You need judgment now without buying a full implementation project
This Isn't For You If...
- You need clicks in your portal this week, a curriculum map, or someone to own the build
- That's Super Admin Workshop, Academy, Starter hours, or a training retainer
- We'll tell you straight and point you to the right path
In Their Words
Accessible. Patient. In Your Corner.
“I'm beyond grateful to have met George. Not only does he have amazing technical knowledge in HubSpot, he also has such great people and marketing skills. George works fast but he's also incredibly patient with coaching (not everyone is a good teacher). He's accessible and you'll appreciate his quick response! I leave every encounter with George feeling more confident in my own skills and with peace of mind that whatever we've addressed is significantly better than it was before!”
Heather PalermoHubSpot Admin, Kaizen CPAs“To put it bluntly, George is a HubSpot genius. One of the key things that set George apart is his follow-through. He is always available to answer a question or help fix a glitch, and even more, he spends time training our clients on how to get the most out of HubSpot. He is a partner we will continue working with for years.”
Chris TschantzPresident & CCO, Test Pilot CreativeThe Investment
You're One Step Away From A HubSpot Expert In Your Back Pocket.
Per month · 15 seats, then waitlist
- Friday cohort office hours every Friday at 12:00 PM Eastern
- One private 30-minute session each month (book after signup)
- Slack triage when you're stuck
- Sidekick HubSpot judgment
- One seat means one portal and named humans in Slack
- Cancel anytime. No long-term contract.
Fifteen seats. After that, it's a waitlist. Join the list below and we'll ping you when a seat opens.