Next Live Session
Week 1: Claude Code Foundations
Days
Hours
Min
Sec
Mondays at 11:00 AM ET · 75 min (includes Q&A) · No session May 25
The Problem
Content Creation Is Broken for Most Businesses
Your AI content sounds like everyone else's AI content. Generic, flat, and forgettable.
One human is doing all the content work, and they're burning out.
You've got tools but no system. Random prompts, scattered files, no repeatable workflow.
You know you should be producing more content, but the capacity just isn't there.
You don't need more tools. You need a system.
The Curriculum
Four Weeks to a Fully Operational AI Content System
Claude Code Foundations
Monday, May 4 at 11:00 AM ET
- Install and configure Claude Code on your machine
- Understand context windows, prompts, and project structure
- Write your first production prompts for content
- Set up your working environment and tool chain
- Build your first article draft from scratch
Brand Voice + Content Creation
Monday, May 11 at 11:00 AM ET
- Create your brand identity document set
- Encode your voice, tone, and terminology rules
- Turn Claude Code into a writer that sounds like you
- Build content workflows for articles, social, and email
- Quality control: catching AI drift before it ships
Publishing + Image Generation
Monday, May 18 at 11:00 AM ET
- Set up your CMS pipeline (Sanity.io or your platform)
- Generate on-brand images with the Gemini API
- Build asset pipelines for hero images and social graphics
- Batch content operations: from draft to published at scale
- SEO metadata, Open Graph images, and distribution prep
Your AI Agent Team
Monday, June 1 at 11:00 AM ET
- The agent model: how to hire AI for your content system
- Build training pipelines so your agents learn your brand
- Set up specialized roles: writer, designer, social, SEO
- Scale your system without scaling your headcount
- Ongoing operations: maintaining and evolving your content engine
No session on May 25 (Memorial Day weekend). Week 4 picks up June 1.
Is This Right for You?
Built for Builders, Not Button Pushers
This Is for You If...
- Your business creates content regularly and wants to produce more, faster
- You're tired of AI content that sounds like every other brand on the internet
- You want a repeatable system, not a collection of random prompts
- You're ready to invest four weeks of hands-on work to build something real
- You believe content should sound like your humans, not a robot
This Isn't for You If...
- You're looking for a magic button that writes everything for you
- You're not willing to roll up your sleeves and do the homework
- You don't have a brand voice or content strategy yet (we can help with that separately)
- You want someone else to run the system for you
- You need 50 blog posts by Friday with no regard for quality
The Format
What the Four Weeks Look Like
Live Weekly Sessions
75 minutes each week with George: 60 minutes of live training and screen-sharing, plus 15 minutes of Q&A. Every session is recorded so you can rewatch anytime.
Hands-On Homework
Between sessions, you build your actual system. Not theoretical exercises. Real content, real workflows, real output from your brand.
Private Community Access
A dedicated Slack channel for your cohort. Ask questions, share wins, troubleshoot between sessions. George and the team are in there with you.
Graduation: Your System, Ready to Scale
By week four, you walk away with a fully operational AI content system, documented and ready to run. No loose ends, no half-built workflows.
Your Graduation Toolkit
What You Walk Away With
Configured Claude Code Environment
Tuned to your brand, your voice, your content goals
Brand Identity Document Set
The foundation that makes every piece of AI content sound like you
Content Creation Workflows
Repeatable processes for articles, social posts, and email
CMS Publishing Pipeline
Sanity.io or your platform, connected and ready to publish
Image Generation Setup
API integrations for on-brand visuals without a designer on speed dial
AI Agent Hiring Playbook
The framework for building your own team of AI content specialists
Recorded Session Library
Lifetime access to every session recording and resource
Private Community Access
Ongoing connection with your cohort and the Sidekick team
Investment
One Price. Four Weeks. A System That Pays for Itself.
One blog post from a freelance writer costs $300 to $500. A single social media campaign from an agency? Easily $1,000+. This training gives you the system to produce all of it, in your voice, on your schedule, for $299.
You're not buying a course. You're building an asset. The AI content system you create during these four weeks will keep producing for months and years after the training ends.
Limited to 25 Humans Per Cohort
Small cohorts mean George can give every participant real attention. When seats fill up, the next cohort opens. No waitlist pressure, just a genuinely better experience.
4-Week AI Content System
4 sessions · 25seats max · lifetime replay access
Use code multiseat for discounted rate.
What's included
Only 25 seats per cohort.
Team rate: $250/seat for 2+ enrollments
Common Questions
Frequently Asked About AI Content System Training.
Do I need coding experience?+
How much time do I need each week?+
What tools do I need?+
Can my whole team join?+
What if I miss a live session?+
Which CMS can I use?+
What happens after the four weeks?+
Is there a refund policy?+
How is this different from a course or tutorial?+
I already use ChatGPT for content. Why do I need this?+
Ready To Talk?
Ready to Build Your Content System?
Join the next cohort. 25 seats. Four weeks. One system that changes everything.