Next Live Session
Week 1: Claude Code Foundations
Days
Hours
Min
Sec
Mondays at 11:00 AM ET · 75 min (includes Q&A) · No session May 25
The Problem
Content Creation Is Broken (and AI Made It Worse)
Your AI content sounds like everyone else's AI content. Generic, flat, and forgettable.
One human is doing all the content work. They're burning out, and they quietly wonder if they're about to be replaced by ChatGPT.
You've got tools but no system. Random prompts, scattered files, no repeatable workflow.
You know you should be producing more content, but the capacity just isn't there.
Your brand spent years building a unique voice. AI is flattening it into the same beige content as everyone else.
You don't need another AI tool. You need a system that protects your voice while multiplying your output.
The Curriculum
Four Weeks to a Fully Operational AI Content System
Claude Code Foundations
Monday, May 4 at 11:00 AM ET
- Get Claude Code installed and running on your machine in under 30 minutes
- Understand context windows, prompts, and project structure so you know why it works
- Write your first production-quality content prompts (not the generic kind)
- Set up your working environment and tool chain for repeatable output
- Walk out of session one with a real article draft, not a demo
Brand Voice + Content Creation
Monday, May 11 at 11:00 AM ET
- Build the brand identity documents that make AI write in your voice, not a robot's
- Encode your tone, terminology, and the phrases only your brand uses
- Turn Claude Code into a writer that sounds like your best human on their best day
- Create content workflows for articles, social posts, and email sequences
- Catch AI voice drift before it ships (quality control that actually works)
Publishing + Image Generation
Monday, May 18 at 11:00 AM ET
- Connect your CMS so content goes from draft to published without copy-pasting
- Generate on-brand images with the Gemini API (no designer on speed dial required)
- Build asset pipelines for hero images, social graphics, and Open Graph cards
- Run batch content operations: multiple articles from draft to published in one session
- Nail SEO metadata and distribution prep so your content actually gets found
Your AI Agent Team
Monday, June 1 at 11:00 AM ET
- Learn the agent hiring model that powers Sidekick's 9-agent content team
- Build training pipelines so your agents learn your brand and keep improving
- Set up specialized roles (writer, designer, social, SEO) that work together
- Scale your content output without scaling your headcount or your budget
- Leave with an operations playbook for maintaining and evolving your system
No session on May 25 (Memorial Day weekend). Week 4 picks up June 1.
Is This Right for You?
Built for Builders, Not Button Pushers
This Is for You If...
- You're already creating content but can't produce enough to keep up with demand
- You've tried ChatGPT, Jasper, or other AI tools and were disappointed by the generic output
- You want a repeatable system, not a collection of random prompts you found on Twitter
- You're ready to invest four weeks of hands-on work to build something that lasts
- You believe content should sound like your humans, not a robot
This Isn't for You If...
- You're looking for a magic button that writes everything for you
- You're not willing to roll up your sleeves and do the homework between sessions
- You don't have a brand voice or content strategy yet (we can help with that separately)
- You want someone else to run the system for you (that's what our agency services are for)
- You want quantity without caring about quality (we can't help with that)
The Format
What the Four Weeks Look Like
Live Weekly Sessions
75 minutes each week with George: 60 minutes of live training and screen-sharing, plus 15 minutes of Q&A. Every session is recorded so you can rewatch anytime.
Hands-On Homework
Between sessions, you build your actual system. Not theoretical exercises. Real content, real workflows, real output from your brand. Most participants publish their first AI-generated article during week one homework.
Private Community Access
A dedicated Slack channel for your cohort. Ask questions, share wins, troubleshoot between sessions. George and the team are in there with you.
Graduation: Your System, Ready to Scale
By week four, you walk away with a fully operational AI content system, documented and ready to run. You leave with a system, not a set of notes.
Your Graduation Toolkit
What You Walk Away With
Configured Claude Code Environment
Tuned to your brand, your voice, and your content goals. Produces on-brand drafts in under 10 minutes.
Brand Identity Document Set
The foundation that makes every piece of AI content sound like you, not like every other brand using AI
Content Creation Workflows
Repeatable processes for articles, social posts, and email that your whole team can run
CMS Publishing Pipeline
Sanity.io or your platform, connected so content goes from draft to live without copy-pasting
Image Generation Setup
API integrations that produce on-brand visuals without a designer on speed dial
AI Agent Hiring Playbook
The same framework Sidekick uses to run a 9-agent AI content team producing 50+ articles per month
Recorded Session Library
Lifetime access to every session recording, resource, and template
Private Community Access
Ongoing connection with your cohort and the Sidekick team after graduation
Investment
One Price. Four Weeks. A System That Pays for Itself.
A single blog post from a freelance writer costs $300 to $500. A social media campaign from an agency? Easily $1,000+. This training gives you a system that produces content like that every week, in your voice, on your schedule, for $299 total. Do the math: the system pays for itself with your first article.
You're not buying a course. You're building an asset. The AI content system you create during these four weeks will keep producing for months and years after the training ends. Your content output flourishes while your workload stays the same.
Your Instructor: George B. Thomas
HubSpot Certified Trainer. 42+ HubSpot certifications. UNBOUND speaker since 2015. Built the AI content system that powers Sidekick Strategies and its 9-agent content team. He didn't read about this in a blog post; he built it, broke it, fixed it, and now he's teaching it.
Limited to 25 Humans Per Cohort
Small cohorts mean George can give every participant real attention. When seats fill up, the next cohort opens. No waitlist pressure, just a genuinely better experience.
4-Week AI Content System
4 sessions · 25seats max · lifetime replay access
Use code multiseat for discounted rate.
What's included
Only 25 seats per cohort.
Team rate: $250/seat for 2+ enrollments
Common Questions
Frequently Asked About AI Content System Training.
Do I need coding experience?+
How much time do I need each week?+
What tools do I need?+
Can my whole team join?+
What if I miss a live session?+
Which CMS can I use?+
What happens after the four weeks?+
Is there a refund policy?+
How is this different from a course or tutorial?+
What results can I expect?+
I already use ChatGPT for content. Why do I need this?+
Ready To Talk?
Ready to Build a Content System That Sounds Like You?
25 seats per cohort. Four weeks of hands-on building. One system that produces content your humans will actually be proud of.