The Beginning
The Reluctant Founder
After years at The Sales Lion, IMPACT, and Impulse Creative, George B. Thomas launched George B. Thomas, LLC in 2022 with one firm rule: no agency. He'd seen the burnout, the churn, the way agencies grind through humans. He wasn't interested.
He saw himself as a “number two guy.” The one who makes the leader look good. The one who executes, not the one who casts the vision. Building an agency? Leading a team? That wasn't his story.
Or so he thought.
The Shift
The Moment Everything Changed
“You have no idea who you're about to become over the next two years. You're so much more than a number two guy, and you can lead human beings.”
The HubSpot community didn't just ask for help. They showed George something he couldn't see in himself. Business owners, marketers, and sales teams kept reaching out, and every conversation pointed to the same thing: the work was bigger than one person.
The limiting beliefs crumbled. The community's trust, their willingness to show up and grow, transformed George's perspective entirely. If these humans believed in what he was building, maybe it was time to believe in it too.
The Why
Why We Became An Agency
The HubSpot community proved that empowering humans to become HubHeroes was bigger than George initially imagined. Business owners needed more than training. Marketers needed more than a quick fix. Sales teams needed more than another tool shoved into their workflow.
They needed a partner. Someone who'd stick around, learn their business, and actually care whether their humans succeeded. That's what Sidekick Strategies became.
This agency is as much yours as it is ours.
Our Philosophy
Friends, Not Clients
George's wife puts it best: “You don't have clients, you have friends.” She's not wrong. Every relationship at Sidekick Strategies starts with genuine care for the humans on the other side of the screen.
We built this agency to be the kind of place where HubSpotters can do their best work. Where humans get the time, tools, resources, and encouragement they need. Not a pressure cooker. Not a billable-hours machine. A place where the work matters and the humans matter more.
The Culture
The FEAM: Family + Team
At Sidekick Strategies, George works alongside his family. It's not a corporate structure with layers of account managers and junior associates. It's a FEAM: family and team blended into something that runs on trust, shared values, and a genuine love for the work.
When you work with us, you're not getting handed off to someone you've never met. You're getting humans who care about each other and, by extension, care about you.
By The Numbers