Not Sure Which Format?
Pick the Way Your Humans Learn Best
Every format teaches the same proven frameworks. The difference is how, where, and at what pace. Here's a quick way to choose.
George Comes to You
One to two days, in person, with your whole team in the room. You don't just learn the system, you walk out with it built on your data. Best when you want a real outcome fast and your humans learn by doing together.
See the Workshops→Learn Live, From Anywhere
A multi-week virtual program with live sessions, a real curriculum, and a community of operators going through it with you. Best for individuals and small teams who want depth over time, on their own portal, without travel.
See the Cohorts→Go at Your Own Speed
Ten minutes a day, an AI coach, and a path that meets you where you are. Sidekick Academy is coming soon. Best for the human who wants to level up daily without scheduling around a cohort.
Join the Waitlist→On-Location Workshops
Bring George Onsite. Build It in the Room.
One to two days, in person, customized to your portal and team. Your humans leave with the system already built, not just a deck to read later.
HubSpot Intensive Training (HIT)
New HubSpot teams
Your team leaves trained, bought-in, and actively using HubSpot, with the portal essentials configured and your core workflows running, in days instead of months.
HubSpot Super Admin Live
Ops / admin teams
Your admin team leaves with a rebuilt portal architecture and the Super Admin Operating System running on your real instance, documented so it survives the next hire.
AI Content System Live
Marketing / content teams
Your marketing team leaves with a working AI content engine and a digital-identity document, so the AI writes in your voice, not the internet's average.
AI for HubSpot Teams (Breeze)
Whole revenue team
Your revenue team leaves with practical Breeze workflows wired into their daily HubSpot work, and a clear, honest read on what's free versus gated.
Video for Sales & Marketing
Sales + marketing
Your sales and marketing humans leave with on-camera confidence and a repeatable video system for the funnel, built on HubSpot's video tools.
The AI-Assisted Experience
Leadership / RevOps
Your leadership and RevOps team leaves with a blueprint for the AI-assisted experience your company can provide across the full lifecycle, from first touch to loyal customer.
Book George to Speak
Conferences, SKOs, Kickoffs
A high-energy keynote or half-day intensive that moves a room. 100+ talks on HubSpot, AI, marketing, and leadership.
Live Cohorts
Learn Live, From Anywhere
Multi-week virtual programs with live sessions, a real curriculum, and a room full of operators going through it with you. You build it on your own portal as you go.
Build an AI Content Engine That Writes in Your Voice
The AI Content System
Marketing and content teams
Also available as a live on-location workshopRun Your HubSpot Portal Like a Real Super Admin
The Super Admin Operating System (SAOS)
HubSpot admins and RevOps teams
Also available as a live on-location workshopSelf-Paced
Sidekick Academy. Ten Minutes a Day.
A daily, human-first way HubSpot Super Admins go from stuck to flourishing. Four tiers, an AI coach named Kick, and a path that meets you where you are. It's almost ready.
Sidekick Academy
Self-paced, daily Super Admin mastery with an AI coach. Join the waitlist and you'll be first in line when the doors open.
Common Questions