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Free webinars, workshops, and live sessions on HubSpot, AI, and content strategy. Practical frameworks your team can use the same afternoon.

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Upcoming Events

Don't Miss What's Next

MAY22
UpcomingLive Show

The Latest Updates Show

The Latest Updates Show: May 22

Every Friday at 10 AM Eastern, George unpacks what changed this week in HubSpot, AI, and the content world. Quick, useful, unfiltered.

Speaker: George B. Thomas

Join Us Live
MAY22
UpcomingWebinar

The Second Brain Mastery: Creating, Managing, and Activating with Obsidian Plus AI

Your AI conversations disappear the second you close the tab. A second brain fixes that. In 45 minutes, see exactly how to build one in Obsidian, hand it to Claude Code, and turn every podcast, article, and meeting you've ever sat through into knowledge your AI can actually use.

Speaker: George B. Thomas

Register Free
MAY25
UpcomingLive Show

HubHeroes Podcast

HubHeroes Podcast: Live Episode

Join George B. Thomas and the HubHeroes crew for a live episode covering the latest HubSpot news, strategies, and community questions. New episodes every Monday morning.

Speaker: George B. Thomas

Join Us Live
MAY29
UpcomingLive Show

The Latest Updates Show

The Latest Updates Show: May 29

Every Friday at 10 AM Eastern, George unpacks what changed this week in HubSpot, AI, and the content world. Quick, useful, unfiltered.

Speaker: George B. Thomas

Join Us Live
MAY29
UpcomingWebinar

Building Your AI Content System: From Zero to Hero in 8 Weeks

The Prompt Framework That Actually Works

Good prompts aren't clever one-liners. They're structured, repeatable, and loaded with context. This session teaches the 6-element prompt framework that turns your team from "I don't know what to type" to "I have a library of prompts that work every time." Plus: why iteration matters more than the first draft.

Speaker: George B. Thomas

Register Free
JUN1
UpcomingLive Show

HubHeroes Podcast

HubHeroes Podcast: Live Episode

Join George B. Thomas and the HubHeroes crew for a live episode covering the latest HubSpot news, strategies, and community questions. New episodes every Monday morning.

Speaker: George B. Thomas

Join Us Live
JUN1
UpcomingTraining

Building Your AI Content System: From Zero to Hero in 8 Weeks

AI Content System: Your AI Agent Team

Learn the agent model for AI content, build training pipelines so your agents learn your brand, set up specialized roles, and scale your system without scaling your headcount.

Speaker: George B. Thomas

Enroll Now
JUN5
UpcomingLive Show

The Latest Updates Show

The Latest Updates Show: June 5

Every Friday at 10 AM Eastern, George unpacks what changed this week in HubSpot, AI, and the content world. Quick, useful, unfiltered.

Speaker: George B. Thomas

Join Us Live
JUN8
UpcomingLive Show

HubHeroes Podcast

HubHeroes Podcast: Live Episode

Join George B. Thomas and the HubHeroes crew for a live episode covering the latest HubSpot news, strategies, and community questions. New episodes every Monday morning.

Speaker: George B. Thomas

Join Us Live
JUN12
UpcomingLive Show

The Latest Updates Show

The Latest Updates Show: June 12

Every Friday at 10 AM Eastern, George unpacks what changed this week in HubSpot, AI, and the content world. Quick, useful, unfiltered.

Speaker: George B. Thomas

Join Us Live
JUN12
UpcomingWebinar

Building Your AI Content System: From Zero to Hero in 8 Weeks

Your Story Bank Is Your Unfair Advantage

AI writes generic content because it doesn't know your stories. This session shows you how to build a story bank and knowledge base that gives AI the raw material to create content that sounds like your team, not a template. Six categories of stories, structured for instant AI retrieval.

Speaker: George B. Thomas

Register Free
JUN15
UpcomingLive Show

HubHeroes Podcast

HubHeroes Podcast: Live Episode

Join George B. Thomas and the HubHeroes crew for a live episode covering the latest HubSpot news, strategies, and community questions. New episodes every Monday morning.

Speaker: George B. Thomas

Join Us Live
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Let's Build Your Strategy Together

Events are just the start. Book a free strategy call to see how Sidekick can help your team flourish with HubSpot and AI.