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Sidekick Events

Free webinars, workshops, and live sessions on HubSpot, AI, and content strategy. Practical frameworks your team can use the same afternoon.

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Upcoming Events

Don't Miss What's Next

JUL3
UpcomingLive Show

The Latest Updates Show

The Latest Updates Show: July 3

Every Friday at 10 AM Eastern, George unpacks what changed this week in HubSpot, AI, and the content world. Quick, useful, unfiltered.

Speaker: George B. Thomas

Join Us Live
JUL6
UpcomingLive Show

HubHeroes Podcast

HubHeroes Podcast: Live Episode

Join George B. Thomas and the HubHeroes crew for a live episode covering the latest HubSpot news, strategies, and community questions. New episodes every Monday morning.

Speaker: George B. Thomas

Join Us Live
JUL10
UpcomingLive Show

The Latest Updates Show

The Latest Updates Show: July 10

Every Friday at 10 AM Eastern, George unpacks what changed this week in HubSpot, AI, and the content world. Quick, useful, unfiltered.

Speaker: George B. Thomas

Join Us Live
JUL10
UpcomingWebinar

Building Your AI Content System: From Zero to Hero in 8 Weeks

Design Your Weekly Content Rhythm

A content system only works if your team uses it every week. This session covers rhythm design: batch vs. spread workflows, the 7 elements of a weekly content system, and how to build a repeatable cadence your humans can sustain without burning out. This is where everything from the previous sessions becomes a living, breathing engine.

Speaker: George B. Thomas

Register Free
JUL13
UpcomingLive Show

HubHeroes Podcast

HubHeroes Podcast: Live Episode

Join George B. Thomas and the HubHeroes crew for a live episode covering the latest HubSpot news, strategies, and community questions. New episodes every Monday morning.

Speaker: George B. Thomas

Join Us Live
JUL17
UpcomingLive Show

The Latest Updates Show

The Latest Updates Show: July 17

Every Friday at 10 AM Eastern, George unpacks what changed this week in HubSpot, AI, and the content world. Quick, useful, unfiltered.

Speaker: George B. Thomas

Join Us Live
JUL17
UpcomingWebinar

Wait, HubSpot Breeze Assistant Can Do That? (Free Live Webinar, July 17, 2026)

HubSpot Breeze grew up. It went from a content generator that wrote from a blank box into a context-aware operator that reads your CRM and helps you take action. Join George B. Thomas for a live, 45-minute "did you know" demo of Breeze Assistant, free and recorded.

Speakers: George B. Thomas, Adam Stevenson, Aaron Schmaltz

Register Free
JUL20
UpcomingLive Show

HubHeroes Podcast

HubHeroes Podcast: Live Episode

Join George B. Thomas and the HubHeroes crew for a live episode covering the latest HubSpot news, strategies, and community questions. New episodes every Monday morning.

Speaker: George B. Thomas

Join Us Live
JUL24
UpcomingLive Show

The Latest Updates Show

The Latest Updates Show: July 24

Every Friday at 10 AM Eastern, George unpacks what changed this week in HubSpot, AI, and the content world. Quick, useful, unfiltered.

Speaker: George B. Thomas

Join Us Live
JUL24
UpcomingWebinar

Building Your AI Content System: From Zero to Hero in 8 Weeks

Launch Your Complete AI Content Engine

This is it. Session 8 brings every piece together: identity document, AI configuration, prompt library, story bank, repurposing workflows, and weekly rhythm. You'll walk through assembling your complete AI content engine, learn advanced techniques for chaining prompts and multi-step workflows, and get a 90-day evolution plan to keep your system growing after the series ends.

Speaker: George B. Thomas

Register Free
JUL27
UpcomingLive Show

HubHeroes Podcast

HubHeroes Podcast: Live Episode

Join George B. Thomas and the HubHeroes crew for a live episode covering the latest HubSpot news, strategies, and community questions. New episodes every Monday morning.

Speaker: George B. Thomas

Join Us Live
JUL31
UpcomingLive Show

The Latest Updates Show

The Latest Updates Show: July 31

Every Friday at 10 AM Eastern, George unpacks what changed this week in HubSpot, AI, and the content world. Quick, useful, unfiltered.

Speaker: George B. Thomas

Join Us Live
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Let's Build Your Strategy Together

Events are just the start. Book a free strategy call to see how Sidekick can help your team flourish with HubSpot and AI.