Sound Familiar?
Your Marketing Hub Is Running But Nobody Trusts The Data.
- Your forms collect submissions but leads don't route properly, so sales follows up days late or not at all.
- Workflows were set up by a former employee and nobody understands the logic, so you're afraid to change anything.
- Lead scoring exists but the criteria are so generic that every lead gets the same score, making it useless.
- Campaign reporting shows vanity metrics because attribution was never configured correctly.
That's exactly what a proper Marketing Hub implementation fixes.
The Sidekick Approach
How We Help
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Marketing Hub implementation configures every marketing tool in HubSpot for your specific business: email sending, forms, landing pages, workflow automation, lead scoring, list segmentation, campaign tracking, and reporting. We build it so your marketing humans can execute immediately.
Sidekick's approach starts with your marketing strategy, not the tool. We understand your buyer personas, campaign goals, and lead qualification criteria before we configure a single setting. Then we build a Marketing Hub that turns those strategies into automated, measurable systems.
With 124+ HubSpot certifications and dozens of Marketing Hub implementations behind us, we know which configurations drive results and which create headaches. Your team gets a Marketing Hub that works correctly on day one, not a portal that needs months of troubleshooting.
Strategy Before Settings
We understand your marketing goals and buyer personas before configuring any tool in Marketing Hub.
Lead Scoring That Sales Trusts
We build scoring models based on real buying signals so sales actually acts on the scores.
Attribution From Day One
Campaign attribution is configured from the start so you can measure ROI, not just activity.
Training Included
Your marketing humans get trained on every tool we configure so they can execute independently.
What's Included
What's Included
Email Sending Configuration
Domain authentication, email templates, subscription types, and sending best practices documented.
Form And Landing Page Strategy
Forms, landing pages, and CTAs configured to capture and route leads properly.
Workflow Automation
Lead nurture, internal notification, and lifecycle stage workflows built and tested.
Lead Scoring Model
A scoring model based on your actual buyer signals with clear thresholds for MQL and SQL.
List Segmentation
Active and static lists configured for your key segments, campaigns, and reporting needs.
Campaign Structure
Campaign tools configured with proper naming conventions and attribution settings.
Reporting Dashboards
Marketing performance dashboards showing the metrics your leadership team cares about.
Team Training
Live training sessions on every tool we configure so your humans can own it from day one.
Exact deliverables are scoped during your strategy call based on your goals, timeline, and current setup.
How It Works
From First Call To Results
Discovery
We review your marketing strategy, buyer personas, existing tech stack, and goals for Marketing Hub.
Configuration
We set up email, forms, workflows, lead scoring, lists, campaigns, and reporting dashboards.
Testing And Validation
Every workflow, form, and automation is tested end-to-end with real scenarios before go-live.
Training And Go-Live
We train your marketing team on the configured tools and provide go-live support for the first few weeks.
Is This Right For You?
Is Marketing Hub Implementation Right For You?
This Is For You If...
- You just purchased Marketing Hub and need it set up correctly from the start.
- Your current Marketing Hub setup was done hastily and needs a rebuild.
- Your marketing team can't trust the data because attribution and reporting aren't configured.
- You need lead scoring, workflow automation, and campaign tracking working before your next quarter.
- You want your marketing humans to launch campaigns confidently, not guess at settings.
This Isn't For You If...
- Your Marketing Hub is already well-configured and you just need training. Check out Marketing Hub Training.
- You haven't purchased Marketing Hub yet. We can advise on tier selection, but implementation starts after purchase.
- You need someone to run your marketing campaigns. This is setup and training, not managed marketing.
Common Questions
