Sound Familiar?
Your Podcast Idea Is Stuck In Planning Or Stalled At Episode Five.
- You've been "planning to launch a podcast" for six months but the logistics feel overwhelming.
- Your show launched with energy but lost momentum after a few episodes because there was no sustainable production process.
- Episodes publish inconsistently because editing, show notes, and distribution take too long for one person to manage.
- Your podcast exists but downloads are flat because nobody built a growth strategy around distribution and promotion.
That's exactly what a structured podcast program fixes.
The Sidekick Approach
How We Help
Video Coming Soon
Podcasting services cover everything from show concept to ongoing production: naming, format design, production workflow, editing, distribution setup, show notes, and growth strategy. Whether you're launching a new show or leveling up an existing one, we build the systems that make consistent publishing sustainable.
Sidekick's approach starts with the show concept. Who is this for? What do they get from listening? How does this fit into your content strategy? We answer those questions before touching a microphone. Then we build the production workflow, handle the editing, set up distribution, and create a growth plan.
George has been podcasting since he created the first HubSpot-specific podcast. He knows what makes shows last and what kills them before they gain momentum. Your show gets built on experience, not guesswork.
Show Concept Strategy
We define your show's audience, format, and positioning before you record a single episode.
Sustainable Production Workflow
Recording, editing, publishing, and promotion are systematized so your team can maintain consistency.
Built By A Podcaster
George created the first HubSpot-specific podcast. Your show benefits from years of real production experience.
Growth Strategy Included
Distribution, promotion, and audience growth are planned from the start, not figured out later.
What's Included
What's Included
Show Concept Document
Audience definition, format, episode structure, naming, and positioning for your podcast.
Production Workflow
A step-by-step process for recording, editing, publishing, and promoting each episode.
Episode Editing
Professional editing including intro/outro, leveling, noise reduction, and pacing.
Show Notes And Transcripts
Written show notes and transcripts for every episode, optimized for search.
Distribution Setup
Your podcast submitted and configured on Apple Podcasts, Spotify, YouTube, and other major platforms.
Cover Art And Branding
Podcast cover art and episode graphics designed to your brand standards.
Growth Strategy
A promotion and audience growth plan covering social, email, cross-promotion, and guesting.
Monthly Performance Report
Download metrics, listener demographics, and growth trends with recommendations.
Exact deliverables are scoped during your strategy call based on your goals, timeline, and current setup.
How It Works
From First Call To Results
Discovery
We define your show concept, audience, format, and how podcasting fits into your overall content strategy.
Setup And Branding
We create cover art, set up distribution platforms, and build the production workflow.
Production Launch
We support recording, handle editing, write show notes, and publish the first batch of episodes.
Growth And Optimization
We execute the growth strategy, track performance, and refine the show based on audience data.
Is This Right For You?
Is Podcasting Right For You?
This Is For You If...
- You want to launch a podcast but don't know where to start.
- Your podcast published a few episodes and then stalled.
- You're podcasting but downloads are flat and you don't have a growth strategy.
- Your team doesn't have time for editing, show notes, and distribution.
- You want podcasting to be part of a larger content strategy, not a standalone experiment.
This Isn't For You If...
- You want to record but don't have a clear audience or purpose yet. We'll help define that during discovery, but commitment is key.
- You're looking for a quick, DIY podcast setup guide. We provide full-service support, not tutorials.
- You want to outsource the host role entirely. Your show needs your voice; we handle everything else.
Common Questions
