In Short
Video for Sales & Marketing is a 1 day onsite workshop where George B. Thomas gets your sales and marketing team confident on camera. Everyone gets real reps with live coaching, then builds a repeatable video system mapped across the funnel and wires it into HubSpot's video tools to send, host, and track. You leave with confidence and a habit, not just a pep talk.
The Outcome
Your sales and marketing humans leave with on-camera confidence and a repeatable video system for the funnel, built on HubSpot's video tools.
Let me be honest about the hardest part of video. It isn't lighting, it isn't a script, and it isn't the camera. It's the human standing in front of it. That's why most video training fails: it teaches strategy to people who are still terrified to hit record. So we flip the order. This workshop is hands-on and a little uncomfortable in the best way. Your team actually records, gets coached between takes, and records again until the awkwardness burns off and the camera stops being scary. Then, once they're loose, we build the system: where 1:1 sales video fits, where marketing video lives in the funnel, and how to use HubSpot's video tools to send, host, and track it so you know what's actually working. Trust beats polish every single time, and your team leaves with both the confidence and the plan to keep showing up on camera, not just a day of inspiration that fades by Friday.
You'll Walk Out With
- Get on-camera reps for every attendee, with live coaching between takes.
- Map a simple video system across the sales and marketing funnel.
- Build reusable scripts and frameworks for 1:1 sales video and 1-to-many marketing video.
- Wire up a HubSpot video workflow to send, host, and track everything you record.
- Set the team's weekly video habit so the confidence doesn't evaporate.
Before we arrive: Smartphones or webcams are plenty. If you use HubSpot's video tools, bring portal access so we can wire up sending and tracking.
Key Takeaway
Every attendee leaves more confident on camera, with a funnel-mapped video system and HubSpot's video tools wired up to track what's working.
The Agenda
What Your Two Days Look Like
Morning · Why Video, Why You
Confidence Over Polish
We reframe video around trust and reps, not production value, then get everyone's first awkward take out of the way fast so the fear loses its grip.
Morning · The Reps
Record, Coach, Repeat
Hands-on rounds with live coaching. Your team records 1:1 sales video and short marketing pieces until it clicks and starts to feel natural.
Afternoon · The System
Video Across the Funnel
We map where video fits from first touch to close, with scripts and frameworks for each stage so nobody stares at a blank page.
Afternoon · The Tools
HubSpot Video, Wired Up
We send, host, and track video right in HubSpot so you know what's landing, then set the team's weekly video habit so the momentum sticks.
What's Included
Everything Your Team Gets
On-Camera Coaching
Real reps with real feedback so the camera stops being scary, for everyone in the room.
Script Frameworks
Plug-and-play structures for sales and marketing video that don't sound stiff or salesy.
Edited Recording
The session, edited, plus the best team takes from the day to rewatch and learn from.
30-Day Follow-Up Call
We review what your team has actually shipped and tune the system.
What It's Worth
Add It Up Before You Look at the Price
Each piece of a live workshop would cost real money on its own. Together, in the room, on your data, they compound into something no slide deck can match.
- A full day onsite with George, get-everyone-on-camera coachingThe reason you're here
- Live on-camera coaching for every human (personal reps and feedback)$2,000 on its own
- A funnel-mapped video system$1,000
- Reusable script frameworks$750
- HubSpot video wired up (send, host, track) in your portal$750
- 30-Day Follow-Up Call$500
Investment
Formats & Investment
Pick the format that fits your team. Travel is billed separately, and every workshop is custom-scoped on a discovery call.
1-Day Workshop
A full hands-on day getting your team confident and converting on camera.
- On-camera coaching for all
- Script frameworks
- HubSpot video workflow
- Edited recording
- 30-day follow-up call
Travel billed separately. Every workshop is custom-scoped on a discovery call. No per-seat math: one price, bring the whole team.
“The hardest part of video was never the camera. It's the human in front of it. Get the reps, and the fear stops running the show.”
Is This Right For You?
Is This Workshop Right for Your Team?
This Is For You If...
- Your sales or marketing team knows video matters but quietly avoids it.
- You want a repeatable system, not a one-off pep talk that wears off.
- You use HubSpot and want video wired into how you actually sell.
This Isn't For You If...
- You want a high-production studio shoot, not a team enablement day.
- Your team genuinely isn't willing to get on camera at all.
- You're looking for one polished brand video, not a video habit.
Your Host
Meet the Speaker
George B. Thomas
Founder, Sidekick Strategies
HubSpot Partner · 12+ Years a Certified HubSpot Trainer
George builds practical systems for humans who want to actually use HubSpot. A multi-time INBOUND speaker, co-host of the HubHeroes podcast, and the originator of the AI Content System and the Super Admin Operating System. He teaches so your team walks out with something they can apply the same week.
LinkedInReal Proof
What Humans Say After Working With George
George is one of those rare human beings who knows how to communicate the value of complicated marketing strategies in a clear, concise, and compelling way. And he does it with an infectious smile and more energy than a Red Bull athlete.
Franco Valentino
Narrative SEO
George B. Thomas is by far the best HubSpot onboarding specialist I've had the pleasure of working with. He provides invaluable HubSpot hacks tailored to your business needs, and a contagious energy that makes every call engaging and fun.
Courtney Stephens
Marketing Consultant
No matter what I throw at him or the crazy ideas I have, he's always able to distill it down to an actionable plan that results in great success. A priceless asset to our team.
Victoria Van-Horsen
Marketing Leader
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Request a Date
Bring Video for Sales & Marketing to Your Team
In-person work starts with a conversation, not a checkout. Here's exactly how it goes, so there are no surprises and no pressure.
- 1
Tell Us About Your Team
Share your date window, location, team size, and what you want your humans to walk out with.
- 2
Book a Discovery Call
You'll grab time with George to talk through your goals. No pitch, just a real conversation about fit.
- 3
We Scope It and Send a Quote
George tailors the workshop to your portal and team, then we send a clear quote. No payment up front.
No payment up front. The deposit is handled after your discovery call, once the workshop is scoped to your team. Travel is billed separately and laid out plainly in your quote.
Common Questions