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HubSpot secrets, growth plays, and the spicy takes your inbox won't see coming. Written by humans who actually use the tools we talk about.
Every edition is packed with practical HubSpot advice, growth strategies you can actually use, and honest takes on what's working right now. No filler. No fluff. Just the good stuff.
Workflows, automations, custom objects, and the platform tricks that save your team hours every week. No fluff, no filler.
Inbound marketing, content plays, and sales enablement tactics from the trenches. Stuff we've actually tested with real clients.
Practical AI updates that cut through the hype. What's actually useful, what's noise, and how to apply it to your business today.
Behind-the-scenes looks at how we run our FEAM, client wins worth celebrating, and the occasional hot take on the HubSpot ecosystem.
Written by practitioners, not copywriters
Every tip comes from real client work. We don't write about things we haven't tested ourselves.
HubSpot-specific, not vague
You won't find "10 tips for better marketing" here. You'll find the exact workflow setup that saved a client 12 hours a week.
Honest about what doesn't work
We'll tell you when a HubSpot feature is overhyped, when a strategy flopped, and what we'd do differently.
Respects your time
5-minute read, max. We know your inbox is already a warzone. We earn our spot every single week.
George B. Thomas
Founder, Sidekick Strategies
“I write every newsletter like I'm sitting across the table from you, coffee in hand, sharing the stuff I wish someone had told me 15 years ago. No gates. No upsells hiding behind every paragraph. Just the playbook, wide open.”
Here's a peek at the kind of content our subscribers get every week. Practical, specific, and ready to use.
We walked through the exact automations that save our clients 10+ hours a week. Copy-paste ready.
The three data hygiene mistakes that make dashboards useless, and the 20-minute fix for each one.
We tested every AI feature in HubSpot so you don't have to. Here's what actually moves the needle.
Most lead scoring is guesswork. Here's the framework we use with clients who want marketing and sales to finally align.
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