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HubSpot Updates

Every HubSpot update, broken down for humans.

New features, betas, workflow changes, and platform releases, with George’s take on what actually matters and how to use it in your portal. Read it, apply it, move on with your day.

About HubSpot Updates

HubSpot moves fast. We catch every new feature, beta, and platform change so your portal never surprises you. Read the breakdown, pick up the strategic context, and get back to work.

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All Updates

Workforce Management in HubSpot Help DeskUpdate

Workforce Management in HubSpot Help Desk

HubSpot's new Workforce Management page in Help Desk gives CX managers a real-time view of team availability, coverage gaps, and capacity. Here's what shipped.

August 11, 2026

User Availability Statuses in HubSpot WorkflowsUpdate

User Availability Statuses in HubSpot Workflows

HubSpot now lets you trigger workflows from agent Out of Office and Working Hours statuses. Here's what shipped, how to set it up, and who benefits most.

August 11, 2026

193+ New Apps in the HubSpot Marketplace: Q2 2026 RoundupUpdate

193+ New Apps in the HubSpot Marketplace: Q2 2026 Roundup

HubSpot added 193+ new apps and updated 13+ more in Q2 2026. See what shipped, what it means for your stack, and which updates deserve your attention first.

August 11, 2026

Mobile File Property Uploads for HubSpot CRM RecordsUpdate

Mobile File Property Uploads for HubSpot CRM Records

HubSpot now lets reps attach photos, PDFs, and files to CRM records directly from mobile. No more desktop reconciliation. Here's what shipped and how to use it.

August 11, 2026

Campaign API: Cloning and Asset Type EndpointsUpdate

Campaign API: Cloning and Asset Type Endpoints

HubSpot's Campaign API now supports cloning and asset type listing. Learn what the four new endpoints do, how to use them, and who should care most.

August 10, 2026

Manual Meeting Sync and Enhanced Meeting Creation in Google CalendarUpdate

Manual Meeting Sync and Enhanced Meeting Creation in Google Calendar

HubSpot's Sales Extension for Google Calendar now lets you manually sync meetings and set CRM associations at creation. Here's what shipped and how to use it.

August 10, 2026

Product Usage Tracking in HubSpot CS WorkspaceUpdate

Product Usage Tracking in HubSpot CS Workspace

HubSpot's new Product Usage Tracking lets CS teams define activation and usage with custom events. See what shipped, how to set it up, and who benefits most.

August 10, 2026

Remove Stored Payment Methods from HubSpot Contact and Company RecordsUpdate

Remove Stored Payment Methods from HubSpot Contact and Company Records

HubSpot now lets you delete stored payment methods directly from contact and company records. No support ticket needed. Here's what shipped and how to use it.

August 10, 2026

Workflow Templates in the HubSpot MarketplaceUpdate

Workflow Templates in the HubSpot Marketplace

HubSpot now offers pre-built workflow templates in the Marketplace. Learn what shipped, how to use them, and which teams will save the most setup time.

August 7, 2026

AEO Citation Tracking: Expanded Table, Content Type, and Brand Mention ColumnsUpdate

AEO Citation Tracking: Expanded Table, Content Type, and Brand Mention Columns

HubSpot expanded the AEO Citations table with a Content Type column, Brand Mentioned column, and search function. Here's what changed and how to use it.

August 7, 2026

Standardized Marketing Event Property Definitions in HubSpotUpdate

Standardized Marketing Event Property Definitions in HubSpot

HubSpot locked 11 marketing event property definitions on July 23, 2026. Learn what changed, what stays flexible, and how to protect your event integrations.

August 7, 2026

Breeze Assistant Now Builds Agents for You Inside Agent BuilderUpdate

Breeze Assistant Now Builds Agents for You Inside Agent Builder

Breeze Assistant now configures custom AI agents inside HubSpot Agent Builder. Describe what you want in plain language and it handles the setup. Here's how.

August 7, 2026

Agent Builder: HubSpot's New Automation Canvas for Agents and WorkflowsUpdate

Agent Builder: HubSpot's New Automation Canvas for Agents and Workflows

HubSpot Agent Builder ships September 2026. Build automations that combine CRM triggers, webhooks, schedules, and AI agents on one canvas. Here's what changed a

August 7, 2026

Agent Hub: One Place to Run Every HubSpot AI AgentUpdate

Agent Hub: One Place to Run Every HubSpot AI Agent

HubSpot Agent Hub lands in public beta September 2026. See every AI agent, activate new ones, and build custom automations from a single dashboard. Here's what

August 7, 2026

Scheduled Prompts in Breeze AssistantUpdate

Scheduled Prompts in Breeze Assistant

HubSpot Breeze Assistant now runs prompts on a recurring schedule. Get your pipeline check, call prep brief, or account summary waiting before you open HubSpot.

August 7, 2026

Social Content Agent: HubSpot's Smarter Social Post BuilderUpdate

Social Content Agent: HubSpot's Smarter Social Post Builder

HubSpot's Social Content Agent replaces the old Social Post Agent with CRM-aware, brand-voice drafts for LinkedIn. Here's what changed and how to get access.

August 6, 2026

Connected Apps: Redesigned Overview and App Owner ManagementUpdate

Connected Apps: Redesigned Overview and App Owner Management

HubSpot redesigned Connected Apps with tabbed settings and a new app owner feature. Learn what changed, how to set it up, and why every admin should care.

July 31, 2026

Conversation Recap Public Read API: Pull AI Call Summaries Into Any AppUpdate

Conversation Recap Public Read API: Pull AI Call Summaries Into Any App

HubSpot's Conversation Recap API lets developers pull AI-generated call summaries and action items into any app or pipeline. Here's what shipped and how to use

July 31, 2026

A New Look for the HubSpot Marketing Email EditorUpdate

A New Look for the HubSpot Marketing Email Editor

HubSpot's marketing email editor got a visual refresh with a collapsed sidebar, floating tools, and a persistent action bar. Here's what changed and why it matt

July 31, 2026

Associations as Lookup Properties: A New Way to Reference CRM RecordsUpdate

Associations as Lookup Properties: A New Way to Reference CRM Records

HubSpot Lookup Properties let you reference another CRM record directly inside a property field. Here's what shipped, why it matters, and how to set it up.

July 30, 2026

CX Score: AI-Powered Customer Experience Scoring for Every TicketUpdate

CX Score: AI-Powered Customer Experience Scoring for Every Ticket

HubSpot CX Score gives support managers an AI-generated 0-100 score on every closed ticket. Learn what it is, how to configure it, and who benefits most.

July 30, 2026

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