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HubSpot Updates

HubSpot Updates

Every HubSpot update, broken down for humans.

New features, betas, workflow changes, and platform releases, with George’s take on what actually matters and how to use it in your portal. Read it, apply it, move on with your day.

HubSpot Updates

All Updates

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Breeze Assistant Can Now Create Downloadable PowerPoint DecksUpdate

Breeze Assistant Can Now Create Downloadable PowerPoint Decks

HubSpot Breeze Assistant now generates fully formatted .pptx files from your CRM data. Learn what shipped, how to use it, and who benefits most.

October 15, 2026

Improved Reply Recommendations Powered by Breeze AssistantUpdate

Improved Reply Recommendations Powered by Breeze Assistant

HubSpot's reply recommendations now pull from tickets, CRM data, and your knowledge base to draft faster, smarter support replies. Here's what changed and how t

October 15, 2026

Granular OAuth Scopes and Self-Service Migration ToolUpdate

Granular OAuth Scopes and Self-Service Migration Tool

HubSpot's granular OAuth scopes replace broad permissions for files, timeline, tickets, and HubDB. Here's what changed, the migration deadline, and exactly how

October 15, 2026

Reporting Dashboard Header Simplification in HubSpotUpdate

Reporting Dashboard Header Simplification in HubSpot

HubSpot simplified the reporting dashboard header to surface key actions faster. Learn what changed, what moved, and how this affects your reporting workflow.

October 15, 2026

Customizable Title Card on CRM RecordsUpdate

Customizable Title Card on CRM Records

HubSpot's customizable title card lets admins pin up to five properties to the top of every CRM record. Here's what shipped, how to set it up, and who benefits

October 14, 2026

Revamped Ad Conversion Events Tab in HubSpot AdsUpdate

Revamped Ad Conversion Events Tab in HubSpot Ads

HubSpot's revamped Conversion Events tab adds error indicators, 7-day metrics, and plain-language fixes. Here's what shipped, how to use it, and who benefits mo

October 14, 2026

Google Ads Recommendations Now Live Inside HubSpotUpdate

Google Ads Recommendations Now Live Inside HubSpot

HubSpot now surfaces Google Ads optimization recommendations directly in the Ads tool. See estimated impact, apply changes in one click, and stop losing time to

October 14, 2026

Breeze Assistant Now Builds Prospecting Agent Plays for YouUpdate

Breeze Assistant Now Builds Prospecting Agent Plays for You

HubSpot's Breeze Assistant now builds Prospecting Agent plays using plain language. Describe your audience, and Breeze configures the segment, personas, and buy

October 14, 2026

Organize Marketing Emails with BreezeUpdate

Organize Marketing Emails with Breeze

HubSpot Breeze now auto-creates custom email properties and tags your entire library by content. Learn what shipped, how to use it, and who benefits most.

October 14, 2026

Breeze Connectors: Fathom, Slack, Canva, Gong, Xero, and BoxUpdate

Breeze Connectors: Fathom, Slack, Canva, Gong, Xero, and Box

HubSpot Breeze Connectors let you prompt Slack, Gong, Fathom, Canva, Xero, and Box from inside HubSpot using plain language. Here's what shipped and how to use

October 14, 2026

Breeze Assistant Now Builds Real PowerPoint DecksUpdate

Breeze Assistant Now Builds Real PowerPoint Decks

HubSpot Breeze Assistant now creates editable PowerPoint decks from CRM data. Learn what shipped, how to use it step by step, and who benefits most.

October 14, 2026

Premium Engines in HubSpot AEO: Track Claude, AI Mode, and AI OverviewsUpdate

Premium Engines in HubSpot AEO: Track Claude, AI Mode, and AI Overviews

HubSpot's AEO Premium Engines adds Claude, Google AI Mode, and AI Overviews tracking to your brand visibility score. Here's what shipped, how to enable it, and

October 14, 2026

Redacted Email Bodies in HubSpot CRMUpdate

Redacted Email Bodies in HubSpot CRM

HubSpot now lets admins log email activity in the CRM without storing the email body. Here's what shipped, how to enable it, and who benefits most.

October 14, 2026

Clone Goals in Bulk in HubSpotUpdate

Clone Goals in Bulk in HubSpot

HubSpot now lets you clone up to 50 goals at once in the Goals table. Skip the repetitive one-by-one process and set up your next fiscal year in minutes.

October 14, 2026

Pipeline Object Tags: Increased Limits Across All TiersUpdate

Pipeline Object Tags: Increased Limits Across All Tiers

HubSpot raised pipeline object tag limits across Starter, Pro, and Enterprise. Here's what changed, why it matters, and how to use tags effectively across objec

October 14, 2026

Ask Breeze Assistant for Customer Agent Deployment RecommendationsUpdate

Ask Breeze Assistant for Customer Agent Deployment Recommendations

Breeze Assistant now recommends where to deploy your HubSpot Customer Agent based on real conversation volume. Here's what shipped, how it works, and who needs

October 13, 2026

Reddit Ads Integration: Connect Ad Spend to Pipeline in HubSpotUpdate

Reddit Ads Integration: Connect Ad Spend to Pipeline in HubSpot

HubSpot's Reddit Ads integration ties your Reddit campaigns directly to contacts, deals, and revenue. Here's what shipped, how to set it up, and who benefits mo

October 13, 2026

HubSpot Partner Insights: Proactive Signals for Renewals and CommissionsUpdate

HubSpot Partner Insights: Proactive Signals for Renewals and Commissions

HubSpot Partner Insights surfaces renewal-at-risk and commission-at-risk alerts inside Partner Center automatically. Here's what shipped and how to act on it.

October 13, 2026

Custom Agent Plans Based on How Your Team Uses HubSpotUpdate

Custom Agent Plans Based on How Your Team Uses HubSpot

HubSpot Agent Hub now surfaces custom agent plans built from your real portal usage. Learn what shipped, how to activate it, and who benefits most.

October 13, 2026

Job Change Signals, Now Powered by UserGemsUpdate

Job Change Signals, Now Powered by UserGems

HubSpot's Job Change Signals now include UserGems as a second detection source. Catch more role changes, automate faster, and never miss a champion move again.

October 13, 2026

Customer Agent Voice: AI-Powered Inbound Call Handling in HubSpotUpdate

Customer Agent Voice: AI-Powered Inbound Call Handling in HubSpot

HubSpot Customer Agent Voice handles inbound calls automatically using AI, no live agent needed. Learn what shipped, how to set it up, and who benefits most.

October 13, 2026

Historical Email Import for Outlook: Bring Your Inbox Into HubSpotUpdate

Historical Email Import for Outlook: Bring Your Inbox Into HubSpot

HubSpot's Historical Email Import lets Outlook users bring past email threads and contacts into the CRM. Here's what shipped, how to set it up, and who benefits

October 13, 2026

Export Your AEO Prompt Data as a CSV FileUpdate

Export Your AEO Prompt Data as a CSV File

HubSpot now lets you export AEO prompt data as a CSV file. Get monthly scorecards, experiment analysis, and offline reporting from your AI visibility data.

October 13, 2026

Case Studies Tool Sunset: What Moves to Blogs and What You Do NextUpdate

Case Studies Tool Sunset: What Moves to Blogs and What You Do Next

HubSpot is sunsetting its standalone case studies tool. Learn what's migrating automatically to blogs, what stays the same, and how to keep creating case studie

October 13, 2026

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