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HubSpot Updates

HubSpot Updates

Every HubSpot update, broken down for humans.

New features, betas, workflow changes, and platform releases, with George’s take on what actually matters and how to use it in your portal. Read it, apply it, move on with your day.

HubSpot Updates

All Updates

Page 3 of 25

WhatsApp Voice Notes: Send and Receive Audio in HubSpotUpdate

WhatsApp Voice Notes: Send and Receive Audio in HubSpot

HubSpot now supports native WhatsApp voice notes in Conversations and Help Desk. Learn what shipped, how to use it, and which teams benefit most.

October 9, 2026

Granular Tool Permissions for Breeze Agents and ConnectorsUpdate

Granular Tool Permissions for Breeze Agents and Connectors

HubSpot now lets you set tool-by-tool permissions for Breeze Assistant and Agent Connectors. Learn what shipped, how to configure it, and who needs it most.

October 9, 2026

Create, Edit, and Renew Contracts Directly in HubSpot CRMUpdate

Create, Edit, and Renew Contracts Directly in HubSpot CRM

HubSpot now lets you create, edit, and renew contracts directly in the CRM without a HubSpot quote. Here's what shipped, how to use it, and who benefits most.

October 9, 2026

Build and Manage HubSpot Connectors from the Developer PlatformUpdate

Build and Manage HubSpot Connectors from the Developer Platform

HubSpot's new self-service connector UI lets developers build, configure, and manage connectors with OAuth 2.1 on their own timeline. Here's what shipped and wh

October 9, 2026

Objectless Custom Events: Trigger HubSpot Automation From AnywhereUpdate

Objectless Custom Events: Trigger HubSpot Automation From Anywhere

HubSpot now lets you create custom events without linking to a CRM object. Learn what shipped, why it matters for automation, and how to set it up today.

October 9, 2026

Google Workspace Now Connects to Breeze AssistantUpdate

Google Workspace Now Connects to Breeze Assistant

HubSpot now connects Google Drive, Calendar, Chat, and Gmail to Breeze Assistant. Learn what shipped, how to set it up, and who benefits most.

October 9, 2026

Customer Agent Segments: Personalize AI Behavior by AudienceUpdate

Customer Agent Segments: Personalize AI Behavior by Audience

HubSpot Customer Agent now supports audience segmentation. Control knowledge, actions, tone, and handoffs per visitor group. Here's what shipped and how to use

October 9, 2026

Customer Agent CRM Action Details Now Visible in Message InsightsUpdate

Customer Agent CRM Action Details Now Visible in Message Insights

HubSpot's Message Insights card now shows which CRM records your customer agent created or updated, linked and grouped by object type. No setup required.

October 9, 2026

Manual Sort for Board View: Drag Cards Within LanesUpdate

Manual Sort for Board View: Drag Cards Within Lanes

HubSpot now lets you drag and reorder cards within a lane in board view. Set priority order for deals and tickets that persists and syncs in real time for your

October 9, 2026

Customer Agent Human Handoff Routing by Channel TypeUpdate

Customer Agent Human Handoff Routing by Channel Type

HubSpot Customer Agent now routes human handoffs separately for email and chat. Learn what changed, how to configure it, and who benefits most from this update.

October 9, 2026

Workforce Management in HubSpot Help DeskUpdate

Workforce Management in HubSpot Help Desk

HubSpot's new Workforce Management page in Help Desk gives support leaders real-time visibility into team availability, capacity, and coverage gaps. Here's what

October 9, 2026

AEO Prompt Coverage: Find and Fix Gaps in Your AI Search TrackingUpdate

AEO Prompt Coverage: Find and Fix Gaps in Your AI Search Tracking

HubSpot AEO Prompt Coverage shows you exactly where your brand is missing from AI-generated answers. Here's what shipped, why it matters, and how to use it.

October 9, 2026

Custom Conversation Summary Templates in HubSpotUpdate

Custom Conversation Summary Templates in HubSpot

HubSpot now lets you build custom conversation summary templates for calls, meetings, and inbox threads. Here's what shipped, who gets it, and how to set it up.

October 8, 2026

WhatsApp Pricing Changes: What HubSpot Customers Need to KnowUpdate

WhatsApp Pricing Changes: What HubSpot Customers Need to Know

HubSpot is absorbing Meta's new WhatsApp service message costs until December 1. Here's what changes, what it costs, and how to manage your message limits.

October 8, 2026

Auto-Create Contracts from Payment Link PurchasesUpdate

Auto-Create Contracts from Payment Link Purchases

HubSpot now auto-creates contracts and billing schedules when a buyer completes a payment link purchase. Here's what shipped, how to enable it, and who benefits

October 8, 2026

Customer Agent Actions Limit Doubles to 20Update

Customer Agent Actions Limit Doubles to 20

HubSpot doubled the Customer Agent action limit from 10 to 20. Learn what changed, which portals get it, and how to build more capable AI support agents today.

October 8, 2026

Customer Agent Weekly Coaching NewsletterUpdate

Customer Agent Weekly Coaching Newsletter

HubSpot now sends a weekly coaching digest every Tuesday with AI agent performance stats and top coaching recommendations. Here's what shipped and how to use it

October 8, 2026

Zoom Sync by Role: Stop Managing Users One at a TimeUpdate

Zoom Sync by Role: Stop Managing Users One at a Time

HubSpot now lets you sync Zoom meetings by user role instead of one by one. Learn what changed, how to set it up, and which teams benefit most.

October 8, 2026

Similar Ticket Suggestions in HubSpot Help DeskUpdate

Similar Ticket Suggestions in HubSpot Help Desk

HubSpot's Similar Ticket Suggestions surfaces resolved tickets while your rep works, cutting search time and speeding resolution. Here's what shipped and how to

October 8, 2026

HubSpot Mobile Offline Mode: Access Your CRM Without Wi-FiUpdate

HubSpot Mobile Offline Mode: Access Your CRM Without Wi-Fi

HubSpot Mobile Offline Mode lets field reps access contacts, deals, and tickets without internet. Here's what shipped, how to enable it, and who benefits most.

October 8, 2026

Undo and Redo Enrichment Data Changes in HubSpotUpdate

Undo and Redo Enrichment Data Changes in HubSpot

HubSpot now lets you undo enrichment data changes from the activity log. Reverse bad enrichment runs across thousands of records in minutes, not hours.

October 8, 2026

Index Table Add Column Suggestions and TemplatesUpdate

Index Table Add Column Suggestions and Templates

HubSpot's Add Column picker now surfaces personalized property suggestions and AI-powered Smart Property templates. Here's what shipped, who it helps, and how t

October 8, 2026

Brand Fonts in HubSpot Marketing Email: Your Brand Kit Now Travels With YouUpdate

Brand Fonts in HubSpot Marketing Email: Your Brand Kit Now Travels With You

HubSpot Brand Kit fonts now appear in the drag-and-drop email editor. Learn what shipped, how fallbacks work, and what this means for your email brand consisten

October 8, 2026

HubSpot Payments Checkout Settings API: Configure ProgrammaticallyUpdate

HubSpot Payments Checkout Settings API: Configure Programmatically

HubSpot's new Payments Checkout Settings API lets you configure checkout, payment methods, fees, and billing addresses programmatically. Here's what shipped and

October 8, 2026

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