Sidekick Strategies
Events
Contact UsSchedule a Strategy Call
Abstract comic-style hero background

Blog Article

Optimize Your CRM: Customizing Contact Record Panels in HubSpot for Enhanced Data Visibility

George B. Thomas, author

By , Owner of Sidekick Strategies

Published December 20, 2023

Listen to This Article
0:00 / 0:00
Optimize Your CRM: Customizing Contact Record Panels in HubSpot for Enhanced Data Visibility

Introduction

HubSpot offers a flexible and user-friendly interface that allows users to customize contact records to suit their unique business needs. By adjusting the left, middle, and right side panels of your contact records, you can ensure that the most relevant information is always at your fingertips. This tutorial will focus on enhancing the middle section of your contact records by adding a custom tab and property cards, providing you and your sales team with essential data in a more organized and accessible format.

Customizing the Middle Section of Contact Records

  1. Accessing Record Customization:
    • Log into your HubSpot account and navigate to a contact record.
    • Click on the 'Customize' option to access the record customization settings.
  2. Adding a New Tab:
    • In the customization settings, you'll find options to edit existing tabs or add new ones.
    • Create a new tab, such as "Last Activities," to focus on specific data points that are crucial for your sales process.
  3. Creating Custom Property Cards:
    • Within your new tab, you can add custom cards to display specific properties.
    • For instance, create a card named "Last Activities" and add properties like 'Last Activity Date,' 'Last Marketing Email Open Date,' and 'Last Page Seen.'
  4. Applying and Viewing Changes:
    • Save your changes and exit the customization settings.
    • Refresh your contact record to see the new tab and custom property cards in action, providing a streamlined view of vital contact activities.

Benefits of Customizing Contact Records

  • Enhanced Data Accessibility: Custom tabs and cards allow you to prioritize and access the most relevant information quickly, improving efficiency and decision-making.
  • Tailored Sales Approach: By focusing on specific activities or behaviors, sales teams can tailor their strategies and communications based on up-to-date contact insights.
  • Improved Organization: Customization helps declutter contact records, making it easier for teams to navigate and extract necessary data without sifting through irrelevant details.

Customizing the panels within your HubSpot contact records is a powerful way to enhance your CRM's functionality and align it with your business's unique requirements. By adding custom tabs and property cards, you can ensure that your team has immediate access to the most pertinent information, fostering a more informed and responsive sales process. Embrace the flexibility of HubSpot's customization options and transform your contact records into a more effective tool for your business.

George B. Thomas

George B. Thomas

Founder, Sidekick Strategies

George B. Thomas is the founder of Sidekick Strategies, a HubSpot Platinum Partner agency that designs systems around humans, not the other way around. He holds 42+ HubSpot certifications, created the first HubSpot-specific podcast, and has been an UNBOUND speaker annually since 2015. When he's not building web systems, he's probably walking barefoot in the grass or talking to himself in the mirror (it's a self-talk practice, not a problem).

Comments

Join the conversation. Share what resonated, ask questions, or add your perspective.

Leave a Comment

We'd love to hear your thoughts. Your comment will appear after review.

Never shared publicly.

0/2,000

Related Resources

Import Progress Tracking: See Exactly Where Your Import StandsHubSpot Updates

Import Progress Tracking: See Exactly Where Your Import Stands

HubSpot now shows real-time import progress, processing stages, percentage complete, and queue position. Here's what shipped, why it matters, and how to use it.

July 30, 2026

Inline Report Descriptions on HubSpot DashboardsHubSpot Updates

Inline Report Descriptions on HubSpot Dashboards

HubSpot now shows report descriptions directly on dashboard cards. No more hover icons or cluttered text cards. Here's what shipped and how to turn it on.

July 27, 2026

Data Sources API for HubSpot Data StudioHubSpot Updates

Data Sources API for HubSpot Data Studio

HubSpot's new Data Sources API lets developers push CSV, JSON, and tabular data directly into Data Studio without mapping to CRM objects. Here's what shipped an

July 22, 2026

Abstract comic-style background

Ready To Talk?

Want More Insights Like This?

We write about what we know: HubSpot, inbound, AI, and helping humans grow. Book a call if you want to talk strategy.