A New Look for Breeze Assistant

What This Update Actually Is

HubSpot is shipping a visual and structural overhaul of the Breeze Assistant sidebar. This isn't a new AI feature. It's a redesign of the interface you use to access Breeze every day.

Here's what's physically changing:

• The button to open Breeze Assistant has moved to the right of the search bar in the top navigation.
• The sidebar itself now opens on the left side of your screen, not the right.
• Chats, Artifacts, Projects, Memories, and Prompts are now organized under a single Breeze menu at the top of the sidebar.
• Up to three Suggested Prompts appear dynamically, generated based on the specific page you have open in HubSpot.
• The empty state is cleaner, removing the blank screen that used to greet first-time openers.

One important requirement: opting in to this new design also opts your portal into HubSpot's new theme. If you're already on the new theme, nothing extra happens. If you're not, the opt-in triggers both changes at once.

Why HubSpot Shipped This

We've audited a lot of portals. One pattern shows up constantly: Breeze is enabled, but the humans in the portal aren't using it. The old sidebar had a blank, unfriendly empty state. When someone opened it for the first time and saw nothing useful, they closed it and went back to what they knew.

HubSpot's own reasoning matches what we see in the field: friction at the first open kills adoption. The new design removes that friction by giving you immediate, relevant context the moment you open the panel.

The dynamic suggested prompts are the real unlock here. Instead of staring at a blank input box, you see three prompts that make sense for the page you're on. If you're in a deal record, you might see a prompt about summarizing recent activity. If you're in a report, you might see one about interpreting the data. That context removes the cognitive load of figuring out what to ask.

How to Use It Step by Step

1. Wait for the September 14, 2026 rollout or watch for the opt-in prompt in your portal. HubSpot will surface a button to switch to the new look when it's available for your account.
2. Check your portal's theme status before opting in. If you're not on the new HubSpot theme yet, know that opting in here will switch you to it. That's not a bad thing, but you want your team to expect the visual change so nobody's confused.
3. Click the Breeze button in the top nav, now positioned just right of the search bar. The sidebar opens on the left side of your screen.
4. Navigate to any HubSpot page: a contact record, a deal, a campaign, a dashboard. Notice that the Suggested Prompts update based on where you are. Use one of those prompts to start your first conversation rather than writing from scratch.
5. Explore the Breeze menu at the top of the sidebar. Chats shows your conversation history. Artifacts stores outputs Breeze has created. Projects groups multi-step work. Memories holds context Breeze has saved about your preferences. Prompts lets you save and reuse prompts you write.
6. Brief your team on the layout change. The left-side position and new nav button location will catch daily users off guard if you don't give them a heads-up.

What It Touches in Your HubSpot Strategy

This update is available across all hubs and all tiers, which means it touches every team in your portal. That's a wider blast radius than most UI changes.

The page-aware suggested prompts are the strategic piece worth thinking through. Breeze now behaves differently depending on your context in the portal. A sales rep on a deal record gets different prompts than a marketer inside a campaign. This is HubSpot moving Breeze closer to being a true in-context assistant rather than a general chatbot you have to remember to use.

For teams using Breeze for revenue context, this redesign pairs well with the direction HubSpot is taking the whole assistant. If your team has started asking Breeze about contract or revenue data, a cleaner sidebar and context-aware prompts reduce the steps between opening the panel and getting an answer.

If you've already set up revenue context for contracts in Breeze, this redesign makes that capability easier for your whole team to discover and use. The suggested prompts may surface contract-related questions you hadn't thought to ask.

The new theme requirement is the one place where this update could ripple into your workflow. If your portal is still on the old theme, switching affects how your sidebar navigation, colors, and typography render across HubSpot. For most portals it's a net improvement. But if you have custom CSS or embedded elements tuned to the old theme, check those before opting in.

If you want to go deeper on what Breeze can actually do with this kind of access inside your portal, the article Breeze Has Hands Now covers the full capability set, including workflow creation, portal audits, and voice input. The new design makes all of that easier to reach.

Who Should Care Most

This update is genuinely useful for every HubSpot hub and tier. But certain humans and team profiles will feel it most immediately.

• HubSpot admins and RevOps leads who've been trying to drive Breeze adoption across their teams. The new design gives you a better story to tell: it's cleaner, it's contextual, and it gives first-time openers something to click instead of a blank box.
• Sales reps who open deal records dozens of times a day. The left-side placement and page-aware prompts mean Breeze is less of an afterthought and more of a visible co-pilot.
• Marketing teams running campaigns across multiple hubs. Context-aware prompts inside campaign and email views can surface useful next actions without requiring the marketer to know exactly what to ask.
• Portals still on the old HubSpot theme. This update is your push to migrate. Breeze's new experience is locked to the new theme, so delaying the theme switch now means delaying access to a better AI interface.
• Smaller teams and starter-tier portals where Breeze has felt too complex to start. The cleaner empty state and suggested prompts lower the barrier enough that non-technical humans can pick it up without training.

George's Take

I've watched a lot of portals where Breeze sits completely unused, not because the humans in those portals don't want AI help, but because the first impression was a blank screen that offered nothing. That's a design problem, not a readiness problem. This redesign fixes the first impression, and that matters more than most people will give it credit for. The page-aware prompts are what excite me most here because they push HubSpot closer to the agentic platform it's clearly building toward. An assistant that reads your context and offers relevant starting points isn't just a chatbot anymore. That said, I want to be honest: if your data is messy, the prompts will be mediocre. The design change is real, but the quality of what Breeze surfaces still depends on the quality of what's in your portal.

If you want to see exactly what kinds of prompts actually get results inside Breeze, we put together a deep look at 13 Breeze Assistant prompts demoed live by the team that built it. That article pairs well with this update because the new design makes running those prompts faster than ever.

If you want a second set of eyes on how your portal is using Breeze, or whether you're ready to make the most of this new design, let's talk. Book a strategy call with the Sidekick team and we'll show you exactly what's possible.

Frequently Asked Questions

What changed in the Breeze Assistant redesign?

The Breeze Assistant sidebar moved to the left side of your screen. The button to open it is now just right of the search bar in the top navigation. Chats, Artifacts, Projects, Memories, and Prompts are grouped under a new Breeze menu. Up to three dynamic suggested prompts now appear based on the page you're currently viewing in HubSpot.

Do I need to be on a paid HubSpot tier to use the new Breeze Assistant design?

No. The redesigned Breeze Assistant is available across all hubs and all tiers, including free. The new design itself doesn't add new AI capabilities gated by tier. However, underlying Breeze features may still have their own tier requirements depending on which specific tools you're using inside the assistant.

What is the new HubSpot theme requirement for Breeze Assistant?

The redesigned Breeze Assistant only works if your portal is on HubSpot's new theme. When you opt in to the new Breeze look, HubSpot will also switch your portal to the new theme if you haven't already done so. You can't use the new Breeze design while staying on the old theme.

How do the Breeze suggested prompts work?

HubSpot generates up to three suggested prompts dynamically based on the page you have open. If you're on a contact record, the prompts relate to that contact's data. If you're inside a campaign, the prompts relate to that campaign. The suggestions update as you navigate, so you don't have to think of questions from scratch.

When does the new Breeze Assistant design go live?

The redesigned Breeze Assistant is scheduled to release on September 14, 2026. The update was announced August 25, 2026. It will roll out to all HubSpot portals across all hubs and tiers on that date, and you'll see an option to opt in from your portal.

Will the Breeze Assistant redesign affect my portal's existing workflows or automations?

No. This is a UI redesign, not a change to underlying Breeze capabilities or workflow logic. Your existing automations, saved prompts, and chat history carry over. The only thing that changes is the visual layout and where you access Breeze in your navigation. The one watch-out is the new theme switch, which can affect custom CSS or embedded elements.