What This Update Actually Is
HubSpot shipped a consolidated usage dashboard inside Account & Billing. It lives on the Other Limits page.
Before this update, subscription usage data was scattered. You might find API call counts in one spot, SMS limits in another, and calling minutes somewhere else entirely. There was no single screen that showed you the full picture of what your subscription included and how much of it you'd consumed.
Now, super admins and primary contacts can navigate to Account & Billing, open the Other Limits page, and see all of the following in one view:
- API calls
- Calling minutes
- SMS usage
- WhatsApp usage
- Transcripts
- Conversational context
Nothing is hidden, and nothing requires clicking around multiple menus to piece together. That's the whole point.
Why HubSpot Shipped This
The external problem is straightforward: HubSpot portals are complex. A growing company might be running Sales Hub, Marketing Hub, and Service Hub simultaneously, each with their own usage pools.
The internal frustration is what most admins don't talk about but absolutely feel. You're responsible for a system that dozens of humans depend on daily. When you can't easily confirm whether you're close to an API limit or how many calling minutes are left this month, you're flying blind. That's a stressful place to be.
We've seen this play out in real portals. Admins discover they've exceeded API call thresholds only after an integration stops working. SMS campaigns hit a wall mid-send. These aren't edge cases. They happen because the data to prevent them wasn't visible in time.
HubSpot's answer is to centralize. Give admins one authoritative page. Remove the guesswork.
How to Use It Step by Step
This one is refreshingly simple to access. Here's exactly how to get there:
- Log in as a super admin or primary contact. This page is restricted to those two roles.
- Click your account name or the settings gear in the top navigation to open the main settings menu.
- Navigate to Account & Billing in the left sidebar.
- Select the Other Limits tab or section. This is where all consolidated entitlement usage now lives.
- Review each usage category. Note any that are approaching their ceiling and flag them for your next operations review or renewal conversation.
- Build a recurring calendar reminder to check this page monthly. Treat it like a portal health check, not a one-time visit.
What It Touches in Your HubSpot Strategy
This update looks simple on the surface. It's really a strategic tool for anyone running a mature or growing HubSpot portal.
Let's break down the ripple effects by category.
API Call Visibility
If your portal connects to outside tools, whether through native integrations, custom-built connectors, or third-party apps, API call volume is a real concern. Hitting your API ceiling can silently break syncs, delay data, or cause workflows to fail.
If you're also navigating the Pipelines API V1 deprecation before December 2026, having clear API usage data right now is especially valuable. You want to know your baseline before you migrate.
Key Takeaway
Super admins should check API call usage before any integration migration or new automation build. Knowing your current volume helps you predict whether a new connection will push you past your limit.
SMS, WhatsApp, and Calling
These three usage pools are tied directly to revenue-generating activities. If your team is running SMS workflows or WhatsApp campaigns at scale, you need to know where you stand before you launch.
HubSpot's native WhatsApp capabilities for marketers are expanding. If you're using bulk WhatsApp campaigns and journey-based messaging, your WhatsApp entitlement usage is now one of the most important numbers in your portal.
The same applies to SMS. If you're building keyword-triggered automations with custom inbound SMS keywords, each inbound and outbound message counts against your usage pool. Now you can actually see how fast that pool drains.
Key Takeaway
For teams running multi-channel outreach through SMS, WhatsApp, and calling, this page is the early warning system you didn't have before. Check it before every major campaign launch.
Transcripts and Conversational Context
These two categories reflect HubSpot's growing investment in AI-powered conversation tools. Transcript usage ties to call recording and AI summaries. Conversational context feeds into Breeze's ability to understand the history of a contact's interactions.
As more humans on your team rely on AI-assisted workflows, these numbers will grow faster than expected. Watching them monthly keeps you from being surprised at renewal time.
Who Should Care Most
This update is most valuable for specific roles and company profiles. Here's who should bookmark this page immediately:
- HubSpot super admins at companies with 3 or more active hubs. The more tools running in your portal, the more usage pools to track.
- RevOps leads responsible for portal health. This page belongs in your monthly RevOps audit checklist alongside pipeline hygiene and workflow error reviews.
- Marketing ops managers running SMS or WhatsApp campaigns. Volume grows fast when automation is involved, and surprises at the limit hurt live campaigns.
- Developers or integration owners managing custom API connections. Baseline data is essential before any new build.
- Business owners approaching a renewal conversation with HubSpot. Knowing your actual usage makes upgrade or downgrade decisions data-driven, not guesswork.
It's worth noting: this isn't just for large enterprises. Starter and Professional tier humans running lean stacks benefit from this visibility too. Hitting a calling minute limit on a Starter portal is just as disruptive as hitting an API ceiling on Enterprise.
George's Take
I've been inside a lot of portals over the years, and one of the quietest frustrations I see admins carry is not knowing whether their portal is healthy until something breaks. This update addresses that directly. It doesn't add new features. It adds clarity. And in complex HubSpot environments, clarity is underrated. The humans responsible for these portals deserve to know exactly what they're working with, and now they can find out in about 30 seconds. That's a win worth pausing for.
“Clarity is a feature. When admins can see exactly where they stand without hunting through five different menus, they make better decisions faster. That's what good tool design looks like.”
If your portal has grown to the point where usage limits are a real concern, or if you're not sure whether they should be, that's a great conversation to have with a Sidekick strategist. We audit HubSpot portals regularly and know exactly what to look for. Schedule a strategy call and let's look at your portal together before something unexpected slows you down.
Frequently Asked Questions
Where do I find subscription usage in HubSpot?
Go to Account & Billing in your HubSpot settings, then open the Other Limits page. As a super admin or primary contact, you'll see all key usage metrics in one place, including API calls, calling minutes, SMS, WhatsApp, transcripts, and conversational context. This consolidated view was added in August 2026.
Who can see the Other Limits page in HubSpot?
Only super admins and primary contacts can access the Other Limits page inside Account & Billing. Standard users and other admin roles don't have access to this view. If you need to share usage data with your team, you'll need to export or screenshot the relevant sections manually.
What usage data does the HubSpot Other Limits page show?
The Other Limits page shows usage across API calls, calling minutes, SMS messages, WhatsApp messages, transcripts, and conversational context. These categories reflect the most common entitlement limits across HubSpot's hubs. The page is available for all hubs and all subscription tiers.
Is the subscription entitlements view available on all HubSpot plans?
Yes. This update is available to all hubs and all tiers, including Free, Starter, Professional, and Enterprise. The specific usage categories visible may vary based on which features are active in your portal, but the consolidated Other Limits page is accessible across all subscription levels.
How often should I check the Other Limits page in HubSpot?
Monthly is a strong default, especially if your portal runs SMS campaigns, WhatsApp outreach, or heavy API integrations. For teams scaling automation quickly, check it before launching any major campaign or new integration build. It's a good addition to any recurring RevOps portal health audit.
Why was subscription usage previously hard to find in HubSpot?
Before this update, usage data was distributed across different areas of HubSpot's interface. Admins had to navigate multiple pages to piece together a full picture of their entitlements. The August 2026 update consolidated all of this into a single Other Limits view inside Account & Billing.
