In this episode, we're joined by David Gable, the head of sales at Kixie. (For those who don't know, Kixie offers automated calling and texting solutions for sales teams that using leading CRMs — including HubSpot!) David joined us for an exciting topic that's also pretty controversial, depending on who you ask.
What roles should SMS and text messaging play in your inbound strategies to attract, engage, and delight your customers? Or is SMS an invasive relic of the past that should be set aside by brands, because it does more harm than good to the relationships we want to establish?
The answers to these questions are not as black-and-white as you may think. So, strap in folks! In this passionate, hot take-filled episode, we are going deep down the SMS rabbit hole to help take your inbound strategies to new heights.
What We Talked About
- What do most inbound marketers get wrong about SMS marketing? What are the most common myths and misconceptions?
- How should inbound marketers and brands think about SMS marketing? What mindsets should they possess? How should they be looking to SMS as part of their broader strategies to attract, engage, and delight?
- What are great examples of SMS we've seen out in the wild from brands?
- How does social selling fit into the sales process?
- What are the most common mistakes folks make when implementing SMS as part of their inbound program?
- Let's talk technology — how easy is it to integrate SMS if you're using HubSpot for your business?
- How would you like to see brands challenge themselves in 2024 with SMS texting?
- How does Devyn really feel about being the recipient of SMS campaigns from brands? And what will happen if you send him anything?
And so much more ...
Additional Resources
- What is the HubSpot Flywheel really? (HubHeroes podcast)
- Back to the HubSpot Flywheel: Unpacking inbound physics (HubHeroes podcast)
- Buying has changed, sales hasn't — now what? (HubHeroes podcast)
- Email marketing and HubSpot 101 (HubHeroes podcast)
- What is customer delight and who is responsible? (HubHeroes podcast)
