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Blog Article

Sales Therapy, Part II: The Art + Science of a Powerful Sales Process with Chris Stilwell

George B. Thomas, author

By , Max Cohen, and Chad Hohn

Published November 1, 2025

We're back with another powerful installment of some highly cathartic, ridiculously eye-opening, and wholly actionable sales therapy with our pal, Chris Stilwell founder and head coach of TSSG, a sales training and technology partner for motivated sales teams with great products and services.

Definitely go check out our last conversation with Chris about how buying has changed, but somehow, sales still hasn't. We left no stone unturned in our conversation about why most sales teams are struggling, how great sales reps are like peak-performing athletes, and why there's a good reason many sales folks are don't trust their marketing counterparts.

This week, we're digging deeper with a focused conversation about the sales process — what a great sales process looks like, what it doesn't look like, and why it can be so hard for even the most well-intentioned organizations to get it right.

What We Talked About

  • Why is having a clear, consistent, sales process that's followed by all so hard to attain for most sales teams?
  • What does a great sales process NOT look like?
  • What does a great sales process look like?
  • How does social selling fit into the sales process?
  • How can sales reps bring their own personality or unique flavor of selling into a structured sales process?
  • What are the most common mistakes sales orgs make when trying to implement a new sales process?
  • What are the most common OUTDATED sales tactics you still see teams trying to use today? Why don't they work anymore?
  • What are the most essential mindsets and soft skills great sales reps need to possess today to win?

And so much more ...

Additional Resources

George B. Thomas

George B. Thomas

Founder, Sidekick Strategies

George B. Thomas is the founder of Sidekick Strategies, a HubSpot Platinum Partner agency that designs systems around humans, not the other way around. He holds 42+ HubSpot certifications, created the first HubSpot-specific podcast, and has been an UNBOUND speaker annually since 2015. When he's not building web systems, he's probably walking barefoot in the grass or talking to himself in the mirror (it's a self-talk practice, not a problem).

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