One of the most powerful ways to drive engagement in HubSpot is through button-based CTAs. They're eye-catching, clickable, and super effective at moving humans toward the next step in their journey. Today, we're breaking down exactly how to create your first embedded button CTA, then show you how to use it in your emails.
Why Button CTAs Matter
Button CTAs convert better than text links. Humans see them, they know they're clickable, and they respond. Whether you're driving phone calls, form submissions, or landing page visits, a well-placed button does the heavy lifting for you.
Step-By-Step: Creating Your First Button CTA
Step 1: Navigate to CTAs
Log into HubSpot and find the left sidebar. Scroll down to Marketing, then select CTAs. Click Create a CTA to get started.
Step 2: Choose Your Template
You'll see an option to set it up yourself. On the left side, you'll find Templates. Select Start from Scratch, then choose Embedded Button. This is your foundation.
Step 3: Name Your CTA
Give your button a clear name like CTA1 or Call Us Right Now. This helps you identify it later when you're adding it to emails or forms.
Step 4: Set Your Destination
Here's where it gets specific. Decide where you want this button to take humans:
- Phone number: Perfect for driving direct calls
- URL: Send them to a landing page or resource
- Email: Route them to a contact address
For a phone CTA, simply enter a valid 10-digit number. For example: 555-123-4567.
Step 5: Customize Your Button Text
The button text should be action-oriented. Call Us, Get Started, Book a Demo, or Download Now all work beautifully. Keep it short and clear so humans know exactly what happens when they click.
Step 6: Style Your Button (Optional)
Make it match your brand. The Styles tab lets you adjust text formatting, width, and colors. We recommend keeping your button width around 100-150 pixels for optimal visibility.
Step 7: Enable Click Tracking
This is crucial. Check the Track Clicks Through Redirect option. This ensures you're capturing data on every click and can attribute conversions back to this specific button. You can also assign it to a campaign if you're tracking performance across initiatives.
Step 8: Review and Publish
Double-check everything looks good, then hit Review and Publish. Your button CTA is now live and ready to deploy.
Using Your Button CTA in Emails
Now comes the fun part. Your button CTA can be added to any email in HubSpot. When you're creating or editing an email, grab the Button module from your email builder. Select your newly created button CTA, and it'll be embedded right there.
This is perfect for driving specific actions. Imagine a promotional email with a bold Call Us button at the bottom. Or a educational email with a Download Now button linking to a guide. The possibilities are endless.
The Takeaway
Button CTAs are one of the fastest ways to boost engagement in HubSpot. They're simple to create, easy to track, and incredibly effective at driving conversions. Once you've built your first one, you'll find yourself using them across emails, forms, and landing pages. Start today, and watch your click-through rates improve.
