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HubSpot CMS free setup how-to and limitations (video tutorial)

George B. Thomas, author

By , Owner of Sidekick Strategies

Published July 25, 2022

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HubSpot CMS free setup how-to and limitations (video tutorial)


It's finally happened! HubSpot has announced an entirely free version of their HubSpot CMS Hub. That's right! Not starter, not professional, not enterprise — free!

Can this be reality?

You're not dreaming, it is. You can create website pages, you can start building a site even if you don't have your website domain totally nailed down yet, and more. This is a fantastic option if you need a quick website for your brand, but you don't currently have the budget to invest in a more robust website option. (Plus, you can always upgrade later!)

🔎 Related: HubSpot CMS vs. WordPress vs. Contentful from a content strategist

Does it have its limitations? Of course, but that's the nature of any freemium beast. For example, under the free version:

  • You can't remove the HubSpot logo from your pages (although its fairly nonintrusive)
  • You're limited with landing page templates, and you can't push a website theme to your landing pages.
  • You don't have call-to-actions as a drop-down option, but you do have forms. (If you don't have any paid version of the HubSpot Marketing Hub.)

However, for absolutely no money, you're able to stand up a website with landing pages, a blog, and forms, and that's pretty incredible.

In this video tutorial, we'll create a free HubSpot CMS-powered website together, walk through the limitations above with branding, landing pages, and forms-only access. I'll also show you how crazy easy it is to stand up a free HubSpot CMS website, if you're in a bind and need to go-to-market fast.

Hungry for more HubSpot goodness?

George B. Thomas

George B. Thomas

Founder, Sidekick Strategies

George B. Thomas is the founder of Sidekick Strategies, a HubSpot Platinum Partner agency that designs systems around humans, not the other way around. He holds 42+ HubSpot certifications, created the first HubSpot-specific podcast, and has been an UNBOUND speaker annually since 2015. When he's not building web systems, he's probably walking barefoot in the grass or talking to himself in the mirror (it's a self-talk practice, not a problem).

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