What This Update Actually Is
HubSpot shipped Projects inside Breeze Assistant on the mobile app. This update went live August 27, 2026.
Projects are dedicated workspaces inside Breeze Assistant. They group related chats together, apply shared instructions automatically, and connect relevant knowledge so Breeze's responses stay focused on the task at hand.
Before this update, Projects only existed on desktop. You could set up a project, build out instructions, and start chatting. But the moment you left your desk, all of that context stayed behind. The mobile Breeze experience was a blank slate.
Now, on mobile, you can access any project you own or that's been shared with you, open previous project conversations, and start new chats inside a project. Breeze automatically applies the project's instructions and knowledge, just like it does on desktop.
One honest caveat: project creation and editing stay desktop-only for now. Mobile is for accessing and using projects, not building them.
Why HubSpot Shipped This
The external problem is straightforward. Work doesn't stop when you close your laptop. Humans prep for calls in the parking lot, review pipeline updates between meetings, and check on campaign status from their phones. Breeze without Projects on mobile meant re-explaining context every single time.
The internal frustration is just as real. If you've ever set up a detailed project in Breeze, with specific instructions and connected knowledge, you know how good it feels when responses actually stay on track. Losing that the second you picked up your phone was jarring.
HubSpot is building toward a consistent AI experience across every surface. This update is a direct step in that direction. The goal is that Breeze should feel the same whether you're at a desk or walking into a customer meeting.
How to Use It Step by Step
First, make sure you're running the latest version of the HubSpot Mobile App on iOS or Android. Then follow either of these two paths.
Path 1: Via the Overflow Menu
- Open the HubSpot Mobile App and navigate to Breeze Assistant.
- Tap the overflow menu in the top-right corner of the Breeze Assistant screen.
- Select Projects from the menu options.
- Browse your projects, including ones you own and ones shared with you.
- Tap a project to see its details, review previous chats, or start a new chat inside it.
Path 2: Via the Chat Input
- Open a Breeze Assistant chat on mobile.
- Tap the + icon in the chat input field.
- Select Project from the file and content menu that appears.
- Choose the project you want to work in from the project selector.
- Start your conversation. Breeze automatically applies the project's instructions and connected knowledge from that point forward.
What It Touches in Your HubSpot Strategy
This update looks small on the surface. It's not. Here's where it actually ripples.
Sales workflows get a real upgrade. A rep heading into a discovery call can pull up a deal-specific project, review the last few Breeze conversations, and ask follow-up questions, all before walking in the door. No laptop required.
Marketing teams running campaign projects now have consistent AI assistance whether they're at a desk or reviewing performance on the go. The same instructions that shape desktop responses apply on mobile. That consistency matters when multiple humans are sharing a project.
If your team hasn't yet built structured prompting habits inside Breeze, this is a good moment to start. Check out our live Breeze Assistant prompt demos for a practical starting point before you build your first project.
Key Takeaway
Projects don't just carry chat history. They carry instructions and knowledge. That means every new chat inside a project starts informed, not blank. On mobile, that's the real win.
RevOps leaders should also think about shared projects as a lightweight way to align how different humans prompt Breeze for the same initiative. Instead of each person bringing their own framing, a shared project keeps the instructions consistent across the whole group.
Pair this with HubSpot's enhanced Notetaker transcription and you've got a mobile-first stack that prepares, captures, and continues conversations without skipping a beat.
Key Takeaway
Shared projects are a team alignment tool, not just a personal productivity feature. Set project instructions once and every human working in that project gets the same Breeze behavior, on any device.
One thing to plan for: project creation and editing still require desktop. If your team builds projects reactively, mid-task, that workflow won't translate directly to mobile yet. Build your projects intentionally on desktop, then let mobile access carry the execution.
Who Should Care Most
This update matters most to humans who already use Breeze Projects on desktop and regularly work away from their desk. Specifically:
- Sales reps who prep for calls in transit and need deal-specific AI context without re-explaining everything.
- Marketing managers running multi-week campaigns who check on initiative progress from their phones.
- RevOps and operations leaders who share projects across team members and want consistent AI output regardless of the device someone is using.
- Small business owners who wear many hats and need Breeze to remember what initiative they're working on, even between a morning commute and an afternoon call.
If you're not yet using Breeze Projects at all, this is a good prompt to start. The mobile release signals that Projects are becoming a core part of how HubSpot intends Breeze to work.
George's Take
I've watched a lot of teams get excited about Breeze Assistant and then quietly drift back to generic prompting because the context kept getting lost. Projects were the fix for that on desktop. Bringing them to mobile closes the last real gap in the daily workflow. The humans I work with don't live at their desks. They're in the car, in the lobby, in the break room. If Breeze can't meet them there with the same intelligence it has on desktop, it's only doing half the job. This update is HubSpot finishing what they started.
“Context isn't a desktop feature. If your AI assistant can't remember what you're working on when you pick up your phone, you're still starting over. Projects on mobile means Breeze finally follows you.”
If you're thinking about where AI fits inside your portal versus where it starts making decisions for you, we wrote about exactly that tension in When a Tool Stops Being a Tool. Worth a read before you scale your project usage across a full team.
If you want to build a Breeze Projects strategy that actually holds up across your team and your devices, that's exactly what we do at Sidekick Strategies. Book a strategy call and we'll show you how to set up projects that make Breeze genuinely useful, not just interesting.
Frequently Asked Questions
Can I create a Breeze Assistant project from the HubSpot mobile app?
Not yet. As of August 2026, you can access, browse, and chat within existing projects on the HubSpot mobile app, but project creation and editing are only available on desktop. Build your projects on desktop first, then use mobile to continue the work.
Which HubSpot plans include Breeze Assistant Projects on mobile?
All hubs and tiers that have Breeze Assistant enabled in their portal get access to Projects on mobile. Simply update or download the latest version of the HubSpot Mobile App on iOS or Android to access the feature.
Does Breeze still apply project instructions automatically when I chat on mobile?
Yes. When you open a chat inside a project on mobile, Breeze automatically applies that project's shared instructions and connected knowledge. You don't need to re-enter context. Every chat inside the project inherits the same setup you configured on desktop.
Can I see projects that a teammate shared with me on the mobile app?
Yes. The mobile Projects view shows both projects you own and projects that have been shared with you. You can open previous conversations in those shared projects and start new chats, just like on desktop.
How do I access Breeze Assistant Projects on my phone?
Open the HubSpot Mobile App and go to Breeze Assistant. Tap the overflow menu in the top-right corner and select Projects, or tap the + icon in the chat input and choose Project. Either path takes you to a project selector where you can pick an existing project and start chatting.
Why does it matter that Breeze Projects are now on mobile?
Without Projects on mobile, every Breeze conversation on your phone started without context. Projects carry shared instructions and connected knowledge, so Breeze stays focused on the right initiative. For sales reps prepping for calls or marketers checking campaign work on the go, that context is the difference between a useful AI response and a generic one.
