What This Update Actually Is
HubSpot shipped a full redesign of the Home page. The old layout used static widgets. The new one is a Feed.
The Feed is a single scrollable column of impact-prioritized items paired with a persistent sidebar. It currently surfaces six things: an impact-focused daily anchor, upcoming meetings with prep context, high-priority tasks due soon, Prospecting Agent recommendations for high-fit company outreach, onboarding tasks for newer accounts, and an activity feed showing email replies that need a response.
This replaces the old Global Home entirely. If you're an existing customer, you opt in through the beta. HubSpot has confirmed the experience will shift over for all existing Home users once the beta closes.
One hard requirement: you must be on HubSpot's new theme. If your portal is still on the legacy theme, you won't see the Feed layout yet.
Why HubSpot Shipped This
Here's the pattern we see constantly across portals: sales reps open HubSpot and immediately leave it. They go to their calendar for meetings, their inbox for follow-ups, a spreadsheet for their call list. HubSpot becomes the place they log things after the fact, not the place they start their day.
The old widget-based Home didn't solve that. Widgets were static. They required humans to mentally sort the noise and figure out what to do first. That's cognitive work nobody signed up for at 8 a.m.
The Feed changes the contract. HubSpot now does the sorting for you. It pulls signals from across the platform and surfaces only what has impact today. The goal is to make HubSpot the first tab you open and the last one you need.
How to Use It Step by Step
- Confirm you're on HubSpot's new theme. Go to your account settings and check your theme. If you're still on the legacy theme, you'll need to migrate before the Feed will appear.
- Join the beta. Once you're on the new theme, look for the beta opt-in prompt inside your current Home view. Accepting shifts your experience to the Feed layout immediately.
- Find the Home icon. After joining the beta, click the Home icon in the top left of your HubSpot navigation. That's your new daily anchor.
- Review your Feed from top to bottom. The items at the top have the highest impact score for today. Work through meetings first, then tasks, then the Prospecting Agent queue.
- Act on meetings directly. Click any listed meeting to see prep details. Click Join when it's time. Use the add icon to create a new meeting without leaving Home.
- Work tasks in-place. Click a task name to edit it. Click the checkmark icon to mark it complete. The Feed updates in real time as you clear items.
- Review the Prospecting Agent section. This surfaces high-fit companies flagged for outreach. Review the AI's reasoning and approve or skip each recommendation without navigating to a separate prospecting tool.
- Handle email replies in the activity feed. Any contact reply that needs action appears here. Respond without bouncing to your inbox.
- Watch for sidebar customization. User and admin controls for the sidebar and feed are listed as coming soon. Set a reminder to revisit once those controls ship, then configure the sidebar to match each rep's role.
What It Touches in Your HubSpot Strategy
The Feed isn't just a cosmetic change. It's a shift in how HubSpot expects humans to interact with the platform daily, and that ripples into several areas.
Sales process design. If your sales team's daily routine is currently driven by a saved contact view or a spreadsheet, the Feed is a direct replacement for that habit. Task priority order in the Feed is determined by HubSpot's impact scoring, not manual sorting. That means your task naming conventions, due dates, and priority flags need to be clean or the Feed will surface the wrong items first.
Key Takeaway
Dirty task data produces a misleading Feed. Before your team adopts this as their daily start point, audit open tasks for accurate due dates and correct priority flags. Garbage in, noise out.
AI agent adoption. The Prospecting Agent appears natively in the Feed. This is the clearest sign yet that HubSpot is embedding Breeze agents into daily workflows rather than tucking them behind separate navigation. If your team hasn't explored what agents can do yet, the Feed makes that conversation unavoidable.
The Home Feed connects directly to the broader agentic direction HubSpot is taking. We covered what changed when HubSpot custom agents moved to public beta, and if you want the full picture of where this is all heading, our pillar on the HubSpot agentic platform lays it out in detail.
Coming-soon items worth planning for now. HubSpot has signaled that Campaigns, Deals, and Tickets widgets are coming to the sidebar, plus new agents including an AEO Agent, Targeting Agent, and Customer Agent. If you manage campaigns across Marketing and Sales Hub, those sidebar widgets will eventually make the Feed relevant to marketing ops leaders too, not just sales reps.
Key Takeaway
The Feed is currently optimized for sales. But with Campaigns and Tickets coming to the sidebar, marketing and service leads should treat this as infrastructure to watch, not just a sales tool.
Onboarding and adoption. New HubSpot customers get onboarding tasks surfaced directly in the Feed. If you're onboarding a new team onto HubSpot right now, the Feed reduces the "where do I start" friction significantly. It's worth building your onboarding checklist to align with what the Feed surfaces naturally.
This is part of a broader HubSpot push toward personalization inside the platform. We noted a similar shift when HubSpot redesigned its Product Updates page with a personalized Discover feed. The pattern is consistent: HubSpot is moving from generic dashboards to surfaces that know what you actually do.
Who Should Care Most
The Feed is most immediately valuable for sales-focused humans. Here's the short breakdown:
- Sales reps who open HubSpot daily: the Feed replaces the mental overhead of checking three places every morning. This is your new default tab.
- Sales managers and RevOps leads: the sidebar and feed customization controls coming soon will let you shape what each rep sees. Get on the beta now so you understand the experience before you configure it for your team.
- New HubSpot customers on any hub or tier: the onboarding task layer in the Feed means less confusion about what to set up next. It's a guided start, not a blank canvas.
- Marketing ops and service leaders: not the primary audience yet, but the incoming Campaigns, Deals, and Tickets widgets will change that. Watch this space.
Companies that will get the least from this right now: teams with messy task hygiene, outdated meeting integrations, or portals still running on the legacy theme. Clean your data first, then adopt the Feed.
George's Take
I've been watching HubSpot try to solve the "where do I start" problem for years. The old Home was well-intentioned but it still required humans to do the cognitive work of sorting signals themselves. The Feed is the first version that actually earns the word 'prioritized.' It's not just showing you things. It's making a decision about what matters most today. That shift is significant. The teams who will flourish with this are the ones who've already built clean task habits and a real meeting workflow inside HubSpot. For everyone else, this is a great forcing function to finally get there.
“The Feed doesn't just surface information. It makes a decision. That's the difference between a dashboard and a daily anchor.”
If your team is ready to make HubSpot the actual command center for their day, not just the place they log activity, we can help you get there. Book a strategy call with the Sidekick team and we'll map out exactly what needs to be in place before you roll out the Feed across your org.
Frequently Asked Questions
What is the new HubSpot Home Feed?
The new HubSpot Home Feed is a redesigned Home page that replaces the old widget-based layout with a dynamic, impact-prioritized daily brief. It combines meetings, high-priority tasks, Prospecting Agent recommendations, and email activity into a single scrollable feed so you know exactly where to start each day.
Do I need a paid HubSpot plan to get the new Home Feed?
No. The new Home Feed is available across all HubSpot hubs and tiers, including free accounts. The only requirement is that your account must be on HubSpot's new theme. Existing customers also need to opt into the beta to see the new layout.
How do I enable the new HubSpot Home Feed as an existing customer?
First, confirm your portal is on HubSpot's new theme in account settings. Once you're on the new theme, look for the beta opt-in prompt inside your current Home view. Accepting the beta immediately shifts your experience to the new Feed layout with the Home icon in the top left navigation.
What is the difference between the old HubSpot Home and the new Feed?
The old Home used static widgets that displayed information but required you to decide what mattered. The new Feed uses impact scoring to prioritize items for you, surfacing only the meetings, tasks, and AI agent recommendations most relevant to your day. It's designed to reduce decision fatigue and eliminate the need to check multiple tabs.
Can admins customize the HubSpot Home Feed for their team?
Not yet, but it's coming. HubSpot has confirmed that user and admin customization of the sidebar and feed is on the roadmap. New sidebar widgets for Campaigns, Deals, and Tickets are also coming soon. For now, the Feed experience is the same for all users who opt into the beta.
Does the HubSpot Home Feed work for marketing and service teams, or just sales?
The current beta is optimized for sales, surfacing meetings, tasks, and the Prospecting Agent. However, HubSpot has signaled incoming widgets for Campaigns, Deals, and Tickets, plus new agents including a Customer Agent and Targeting Agent. Marketing and service teams should treat this as infrastructure worth learning now before those additions land.
