What This Update Actually Is
HubSpot shipped Revenue Reporting from Contracts as a public beta on September 11, 2026. It builds directly on the Contracts object HubSpot launched earlier this year.
Before this update, contract data lived in HubSpot but revenue reporting didn't. You could store what was sold, but you couldn't easily surface how MRR was moving, what was committed, or how expansions and contractions were shifting your book of business. This update closes that gap.
Three layers shipped together:
- Pre-built reports in the Analytics Suite under Revenue > Contracts (available at all tiers)
- Custom Report Builder access using contract revenue events (Pro and Enterprise)
- API access to pull revenue event data into external dashboards or BI tools (Pro and Enterprise)
One honest caveat: data for the Custom Report Builder and API is being backfilled over two weeks from the launch date. If you jump in early, some historical data may still be loading.
Why HubSpot Shipped This
Here's the real problem: revenue data has historically lived in spreadsheets, your ERP, or a finance tool that Marketing and Sales never touch. So GTM teams make decisions based on pipeline and deals closed, while Finance works from a completely different set of numbers. Nobody is wrong, but nobody is aligned either.
That disconnect creates a real frustration for RevOps and finance leaders. You know your go-to-market motion is producing results, but you can't prove which campaigns, sequences, or segments drove MRR growth. The attribution gap is a confidence killer.
HubSpot's answer is to make the Contracts object the system of record for booked revenue, then layer reporting on top. Now Marketing, Sales, Service, and Finance can all look at the same MRR waterfall and ask the same questions with confidence.
How to Use It Step by Step
Start with the pre-built reports. They require no setup beyond having contracts in your portal.
- Open the Analytics Suite in your HubSpot portal.
- Navigate to Revenue > Contracts to find the four pre-built reports.
- Choose your starting report based on your current priority: use the MRR Waterfall to diagnose overall health, Net New MRR to track new business movement, Booked MRR to see recurring revenue impact of contracts signed in a period, or Booked TCV to understand the total volume of commercial activity.
- For Pro and Enterprise: open the Custom Report Builder and add Contracts as a data source. Layer in Contract Revenue (Booked) events for point-in-time commitment data, or Contract Revenue (Scheduled) events for the full billing-month timeline of a contract's life.
- For teams with a BI tool or data warehouse: pull revenue events via the API to blend HubSpot contract data with external sources.
- Pin the reports you use most to a shared dashboard so Marketing, Sales, Finance, and Service leaders all see the same numbers in one place.
What It Touches in Your HubSpot Strategy
This update isn't just a new report. It changes how several parts of your portal connect to each other.
The Contracts object is now the backbone. If your team hasn't fully adopted it yet, these reports won't have data to surface. That means this update accelerates urgency around contract creation workflows and data integrity inside your CRM.
If you're still running active subscriptions or legacy billing relationships outside of HubSpot's Contracts object, now is the time to act. The update on migrating active contracts and subscriptions to Revenue Hub walks through exactly how to do that safely without gaps or duplicate charges.
Key Takeaway
Revenue Reporting from Contracts only surfaces data that lives inside the Contracts object. Clean, complete contract data is now a reporting prerequisite, not just a nice-to-have.
On the AI side, this update has a direct companion. Breeze can now read your contract revenue data and answer plain-language questions about TCV, MRR, and committed revenue right inside your portal.
See how that works in the Revenue Context for Contracts in Breeze update. These two updates are designed to work together.
For RevOps, the Custom Report Builder is where this gets powerful. You can now blend contract revenue events with contact, company, deal, and activity data. That means you can start answering questions like: which customer segments produce the most expansion MRR, or which sales rep's book of business churns fastest.
For teams with external BI tools, the API path means HubSpot's contract revenue data can flow into Looker, Tableau, or your data warehouse. That's a significant shift for companies that previously had to export data manually or build fragile integrations.
Key Takeaway
The API layer makes HubSpot contract revenue data a first-class input for any BI or data warehouse stack. RevOps teams no longer have to choose between HubSpot as their CRM and a separate tool as their revenue source of truth.
If you're newer to how HubSpot's Revenue Hub fits together as a whole, our complete guide to HubSpot Revenue Hub gives you the full picture: what the hub includes, how pricing works, and how to roll it out.
Who Should Care Most
This update is most immediately valuable for specific roles and company profiles. Here's a quick breakdown.
- RevOps leaders who need one authoritative revenue number across Marketing, Sales, and Finance. The MRR Waterfall alone is worth the setup time.
- SaaS and subscription businesses where MRR, expansions, contractions, and churn are the core business metrics. This update was built for your model.
- Finance and CFO teams who want to stop reconciling HubSpot data against a separate system every month end.
- Marketing leaders who want to prove which campaigns connect to booked revenue, not just pipeline.
- Developers and data engineers at Pro or Enterprise accounts who need clean revenue event data for a BI stack. The API path gives you structured, queryable revenue events tied to HubSpot contract records.
If your company sells one-time deals only and doesn't use the Contracts object at all, this update won't move the needle for you yet. Bookmark it for when your business model evolves.
George's Take
I've watched hundreds of RevOps setups where revenue data lived in three different places and none of them talked to each other. Humans in those organizations weren't making bad decisions because they lacked effort; they were making decisions with incomplete information. What HubSpot has done here is remove the excuse for that gap. When your MRR waterfall, your booked TCV, and your GTM activity all live in one platform, the humans running your revenue motion can finally ask the right questions and trust the answers they get. That's not a small thing. That's a compounding advantage.
“When your MRR waterfall and your GTM activity live in the same platform, humans stop debating the numbers and start acting on them. That's the whole game.”
If you want help getting your Contracts object set up correctly so these reports actually have clean data to work with, or if you're ready to build a custom revenue dashboard your whole team can use, let's talk. Book a strategy call with the Sidekick team and we'll map out exactly what your portal needs to make this reporting layer flourish.
Frequently Asked Questions
What is Revenue Reporting from Contracts in HubSpot?
It's a set of pre-built and customizable reports that pull data from HubSpot's Contracts object to show MRR, TCV, booked revenue, and revenue changes over time. It launched as a public beta in September 2026 and is available at all HubSpot tiers for the pre-built reports, with Custom Report Builder and API access for Pro and Enterprise.
Do I need a paid HubSpot tier to use Revenue Reporting from Contracts?
The four pre-built reports in the Analytics Suite are available at all tiers, including free. Custom Report Builder access and API access to revenue event data require a Professional or Enterprise subscription.
What reports are included in the Revenue Reporting from Contracts package?
Four pre-built reports are included: MRR Waterfall, Net New MRR, Booked MRR, and Booked TCV. You can also build custom reports using Contract Revenue (Booked) and Contract Revenue (Scheduled) event types in the Custom Report Builder.
Does my HubSpot portal need to use the Contracts object for this to work?
Yes. Revenue Reporting from Contracts pulls data directly from the Contracts object. If your team isn't logging contracts in HubSpot, the reports will have no data to display. Getting your contract data into HubSpot is the prerequisite before these reports deliver value.
Can I connect HubSpot contract revenue data to an external BI tool?
Yes. HubSpot's API lets you pull revenue events from the Contracts object and combine them with external data sources. This makes it possible to blend HubSpot revenue data with your data warehouse, Looker, Tableau, or any other BI tool your finance or data team already uses.
What is the difference between Contract Revenue (Booked) and Contract Revenue (Scheduled) events?
Contract Revenue (Booked) fires once per line item whenever a contract change is committed, giving you a point-in-time view of bookings. Contract Revenue (Scheduled) fires once per line item per billing month for the full duration of a contract, giving you a timeline view of expected recurring revenue across the contract's life.
