Here's a pattern we see constantly across HubSpot portals: a rep is on a Contact record, looking at a logged call. They need to check a custom property tied to that call. So they leave the record, navigate to the index page, find what they need, then navigate back.
It sounds small. But multiply that by a dozen reps doing it a dozen times a day, and you've got a real workflow tax. Humans lose context every time they leave a record mid-conversation or mid-review.
HubSpot just fixed it. The View All Properties panel brings every property for a task, call, or meeting directly onto the timeline. One click. No navigation. No context switching.
What This Update Actually Is
HubSpot has allowed custom properties on activity objects (calls, meetings, tasks) for a while. The gap was that there was no way to surface those properties from the record page itself.
The only way to see a custom property on a logged call, for example, was to leave the Contact or Deal record and go to the Calls index page. That's a real detour in the middle of real work.
The View All Properties panel closes that gap. You open any task, call, or meeting on the activity timeline, click through a short menu path, and a side panel opens with every property attached to that activity, default and custom alike.
Why HubSpot Shipped This
The external problem is straightforward: custom activity properties were invisible from the place where reps and admins spend most of their time, which is the record page.
The internal frustration is a bit deeper. When you build a thoughtful data model with custom call properties (call type, competitor mentioned, next step agreed, whatever your process requires), those properties only have value if the right humans can see them at the right moment. Burying them behind a navigation detour meant most teams weren't using them consistently.
This update makes the data model you built actually usable in the day-to-day flow. That's the win.
How to Use It Step by Step
It's a short path. Here's exactly how to get there:
- Open any Contact, Company, Deal, or other record in HubSpot.
- Find a task, call, or meeting in the activity timeline.
- Click Expand on that activity.
- Click Actions, then select View all properties.
- The panel opens on the right. Scroll through all properties, including every custom property you've added to that activity type.
That's it. No new tab. No index page. No losing your place on the record.
What It Touches in Your HubSpot Strategy
This update is smaller on the surface than it is in practice. Let's be specific about where it creates real lift.
Custom Activity Properties Finally Get Used
If your team has built custom properties for calls (competitor mentioned, call outcome, product interest level) or tasks (task category, priority tier, escalation flag), those properties now have a clear place to live during the actual review of an activity. Adoption will go up. Data quality will follow.
Key Takeaway
Custom activity properties are only as useful as how often the right humans see them. This panel brings visibility to where the work actually happens, on the record, in context.
Sales and RevOps Data Integrity
RevOps teams who use call or meeting properties to drive reporting now have a stronger case for keeping those properties filled in. When a manager reviews a Deal record and can instantly see every field on a logged call without leaving the page, accountability improves.
If you're doing a HubSpot portal audit, add this to your checklist: review which custom activity properties exist in your portal and whether humans can actually see them from the record. If not, the View All Properties panel changes that answer.
Sales Hub and Service Hub Workflows
Teams running Sales Hub or Service Hub often build automation that reads from activity properties. A call outcome property might trigger a follow-up task sequence. A meeting type property might route a contact to a specific pipeline stage.
When reps can see those properties on the timeline without disruption, they're more likely to fill them in correctly. Clean input means cleaner automation output.
Key Takeaway
Better visibility into activity properties reduces manual data checks, which means your automation and reporting pipelines get cleaner data at the source.
Microsoft Teams and Call Logging
If your team uses the HubSpot Microsoft Teams integration for call logging, you may already have custom properties attached to those logged calls. The View All Properties panel means those details are now visible directly from the record without a separate lookup.
Who Should Care Most
This update matters most to the following roles and company profiles:
- Sales managers who review Deal records and want to see call details, outcomes, and notes without switching pages during pipeline reviews.
- RevOps leaders who've built custom activity properties to capture process data and need those properties to actually be used by the team.
- HubSpot admins who manage portal data quality and want an easy way to verify that activity-level properties are populated correctly.
- Service teams using task or meeting properties to track support escalations, follow-up commitments, or SLA categories.
- Any growing company that has started customizing activity objects and found that the visibility didn't match the effort they put into the data model.
It's available on every hub and every tier. That means even if you're on a Starter plan, you benefit from this today.
George's Take
I've been in hundreds of HubSpot portals, and I can tell you that custom activity properties are one of the most underused parts of a well-built CRM setup. Not because teams don't want to use them. Because the visibility wasn't there. You'd build a thoughtful call property schema, train the team to fill it in, and then nobody could actually find those fields during a real conversation without a workaround. That friction quietly kills adoption. This panel removes the friction. It's a small change with a disproportionate payoff, especially for any team that takes their data model seriously.
“Custom activity properties are only as powerful as the moment humans can actually see them. That moment used to require a detour. Now it doesn't.”
If you've been investing in your HubSpot data model, this pairs well with recent improvements like the report drilldown refresh that makes it easier to explore that data once it's captured cleanly.
If you want to make sure your HubSpot activity properties are actually set up to serve your team, and that your data model is built to flourish as your company grows, let's talk. Book a strategy call with the Sidekick team and we'll help you get clarity on what you've built and what's worth building next.
Frequently Asked Questions
What is the View All Properties panel in HubSpot?
The View All Properties panel is a new feature in HubSpot that lets you see every property attached to a task, call, or meeting directly from the activity timeline on a record page. It includes default and custom properties, and you access it via Expand, then Actions, then View all properties on any activity.
Which HubSpot hubs and plans include the View All Properties panel?
The View All Properties panel is available on all HubSpot hubs and all pricing tiers, including free and starter plans. Any HubSpot portal can access this feature on Contact, Company, Deal, and other record pages as of June 2026.
Can I see custom activity properties from the HubSpot record page?
Yes. Before this update, custom properties on calls, meetings, and tasks were only visible from the activity index page, which required leaving the record. Now, the View All Properties panel surfaces custom properties directly on the timeline without any page navigation.
How do I open the View All Properties panel on the HubSpot timeline?
Open a Contact, Company, Deal, or similar record. Find any task, call, or meeting in the activity timeline. Click Expand on the activity, then click Actions, and select View all properties. A panel opens on the right showing all properties for that activity.
Why does the View All Properties panel matter for RevOps teams?
RevOps teams often build custom activity properties to capture process data that feeds reporting and automation. If those properties aren't visible during day-to-day record reviews, adoption drops and data quality suffers. This panel makes custom properties accessible in context, which improves fill rates and downstream data reliability.
Does the View All Properties panel work for tasks and meetings, or just calls?
The View All Properties panel works for tasks, calls, and meetings. Any activity type on the HubSpot timeline supports the Expand, then Actions, then View all properties path. Custom properties specific to each activity type will appear in the relevant panel.
