Track External Website Pages in HubSpot Campaigns: The Complete Guide

Why This Feature Changes Everything

Here's the thing: not every human runs their entire web presence on HubSpot. A lot of you are using WordPress, Drupal, Joomla, or other third-party CMS platforms. And for years, that's meant leaving those external pages out of your HubSpot campaigns. Not anymore.

HubSpot's just rolled out a beta feature that lets you add external website pages directly to your campaigns. This is huge because it means you can now track and attribute performance across your entire marketing ecosystem, whether the pages live on HubSpot or somewhere else entirely.

How To Get Started With External Website Pages

Step 1: Enable The Beta Feature

First things first, you've got to opt in. Here's how:

1. Head to your side menu in HubSpot
2. Click on "Product Updates"
3. Navigate to "Betas"
4. Find the external website pages feature and join the beta

Once you're in the beta, you're ready to roll.

Step 2: Add An External Page To Your Campaign

Now let's add that external page. Here's the process:

1. Go to your Campaigns section in HubSpot
2. Select an existing campaign or create a brand new one
3. On the campaign's detail page, click "Add Assets"
4. Look for "External Website Pages" in the options
5. Click "Create External Website Page"
6. Enter your external website URL
7. Click "Create"

That's it. Your external page is now part of your HubSpot campaign. Simple, right?

Tracking Performance Metrics That Matter

Adding the page is one thing. Actually measuring what it does is where the magic happens. Once you've added external pages to your campaigns, head to the Performance tab to see the data rolling in.

Key Metrics You'll See

• Sessions: This tracks every session on your external website pages. It gives you a baseline understanding of traffic volume.
• Influenced Contacts: This counts every human who's viewed your page. You can think of this as page views, and it shows you how many humans you're reaching.
• Deals and Revenue: This is the good stuff. You'll see deal and revenue data attributed to the page views and interactions coming from your external pages.
• Page Uses: This metric shows you exactly how many times your external page has been used within this specific campaign.

All of this data lives right there in your performance tab, so you're not jumping between platforms to understand what's working.

Who Has Access To This Feature

Here's what you need to know: this beta is available to humans on Marketing Hub Professional and Marketing Hub Enterprise plans. If you're on a lower tier, you'll want to check if an upgrade makes sense for your team.

One important note: by using this feature, you're agreeing to HubSpot's beta terms. That's just standard stuff, but it's worth acknowledging.

The Bottom Line

This feature is a game-changer for agencies and teams that've been managing campaigns across multiple platforms. You're no longer forced to choose between using HubSpot's native pages or your preferred CMS. Now you get both, tracked in one place.

If you're running WordPress alongside HubSpot, or Drupal, or any other platform, this is your chance to get a more complete picture of your campaign performance. Go enable that beta and start experimenting. Your data and your sanity will thank you.