About This Event
What to Expect
The single biggest reason AI content sounds generic is that most teams skip the foundation. They jump straight to prompting without telling the AI who they are, how they speak, who they serve, or what they stand for.
A digital identity document changes everything. It's a structured document containing the 8 elements of your brand's "human essence": values, beliefs, mindsets, business identity, audience personas, voice guide, tone rules, and an examples bank. Once your AI has this document, every prompt starts from a place of understanding rather than guessing.
This session walks through each of the 8 elements, shows what good and bad identity documents look like, and gives you a template your team can complete in a single working session.
What You'll Learn
Key Takeaways
- The 8 elements of a digital identity document your AI needs to sound like your brand
- How to capture voice, tone, and values in a format AI can actually use
- Why "just tell the AI your brand guidelines" doesn't work (and what does)
- How to build one document your entire team shares with every AI tool
Agenda
Session Timeline
0:00 - 0:05
Why Identity Before Output Is Rule #1
The before-and-after difference between AI output with and without identity context.
0:05 - 0:18
The 8 Elements Deep Dive
Values, beliefs, mindsets, business identity, personas, voice, tone, and examples bank. What each element captures and why it matters.
0:18 - 0:26
Live Walkthrough
Building a digital identity document from scratch using the template. Real examples of strong vs. weak identity inputs.
0:26 - 0:30
Your Homework
Complete your team's identity document before Session 3, plus a preview of AI partner setup.
Your Host
Meet the Speaker
George B. Thomas
Founder
Sidekick Strategies
George B. Thomas is the founder of Sidekick Strategies, a HubSpot Platinum Partner agency. With 42+ personal HubSpot certifications, 12+ years in the HubSpot ecosystem, and over 2,000 educational videos and podcast episodes, George brings deep platform expertise combined with a genuine passion for helping humans flourish with technology.
LinkedInCommon Questions
Frequently Asked Questions
How long does it take to build a digital identity document?+
Can I use our existing brand guidelines?+
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Ready to Join?
Build Your Foundation
Session 2 is where the real work begins. Your digital identity document is the single most important input you'll ever give your AI.