About This Event
What to Expect
The gap between bad AI output and great AI output is almost never the AI. It's the prompt. And the gap between a decent prompt and a great one is structure.
Most teams write prompts as single sentences: "Write a blog post about email marketing." Then they're disappointed when the output sounds like every other AI-generated blog post on the internet.
The 6-element prompt framework gives you a repeatable structure: Role, Context, Task, Format, Constraints, and Examples. When you fill in all six elements, your AI has everything it needs to produce output that's specific, on-brand, and useful on the first try.
But we don't stop there. The second half of this session covers iteration: why you should never accept version one, and the conversation patterns that turn a decent draft into something you're proud to publish.
What You'll Learn
Key Takeaways
- The 6-element prompt framework: Role, Context, Task, Format, Constraints, Examples
- Why "iterate, never accept version one" is the principle that separates good from great
- How to build prompts that any team member can pick up and use consistently
- 3 conversation patterns that get dramatically better output from any AI tool
Agenda
Session Timeline
0:00 - 0:05
Why Most Prompts Fail
The context gap: what your AI doesn't know that it needs. Before-and-after examples showing the difference structure makes.
0:05 - 0:18
The 6-Element Framework
Deep dive into each element with real content marketing examples. Building a complete prompt from scratch.
0:18 - 0:26
Live Iteration Demo
Taking a bad prompt from generic to great in 3 rounds. The conversation patterns that make iteration efficient.
0:26 - 0:30
Your First 5 Prompts
The 5 prompts to build this week for your most common content tasks, plus Session 5 preview.
Your Host
Meet the Speaker
George B. Thomas
Founder
Sidekick Strategies
George B. Thomas is the founder of Sidekick Strategies, a HubSpot Platinum Partner agency. With 42+ personal HubSpot certifications, 12+ years in the HubSpot ecosystem, and over 2,000 educational videos and podcast episodes, George brings deep platform expertise combined with a genuine passion for helping humans flourish with technology.
LinkedInCommon Questions
Frequently Asked Questions
Do I need to use all 6 elements every time?+
How many iterations should I expect per piece of content?+
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