What This Update Actually Is
HubSpot is removing two things at once. First, the Segments Intro page, which lives at CRM > Segments (Lists) > Intro. Second, the AI Segment Suggestions feature that lived on that page.
The Intro tab was a welcome screen with guided prompts and AI-generated segment ideas. It was available to all hubs and tiers. The AI Suggestions feature, which let Marketing Hub Professional and Enterprise portals generate segment recommendations automatically, is also going away.
Here's the important part: any segment you already created through Segment Suggestions will keep working. Nothing breaks on May 22. The only thing that disappears is the ability to generate new suggestions from that Intro screen.
Why HubSpot Shipped This
The Intro page was a tacked-on onboarding layer, not a core tool. Portals that moved past initial setup had no reason to visit it. But for portals still using it, it created a split experience: AI suggestions over there, actual segment building over here.
HubSpot's stated reason is consolidation. They want segmentation and AI-powered suggestions to live in a single, unified place. That means the segment builder itself gets smarter over time, rather than a separate intro screen trying to do the same job.
We've seen this pattern before. HubSpot regularly ships a feature as a standalone experience, observes how humans actually use it, then folds the valuable parts into the core tool. The Intro page is getting the same treatment.
How to Use It Step by Step
There's not much to do here, and that's the point. But here's how to handle the transition cleanly before May 22.
- Audit segments built via Suggestions. Go to CRM > Segments (Lists) and filter for any segment created through the AI Suggestions workflow. Note their names and filter logic so you understand what they're doing.
- Confirm those segments are still serving a purpose. If you haven't used a suggestion-built segment in the last 90 days, decide whether to keep it or archive it before the cutover.
- Generate any final suggestions before May 22. If you rely on the AI Suggestions flow to spark ideas, run one last pass now. Export the recommended segment logic or recreate those segments manually in the builder.
- Learn the core segment builder's existing AI features. Inside the standard Segments tool, you already have access to filters and AI-powered options. Spend 15 minutes exploring what's there so you're not caught off-guard after the Intro page disappears.
- Update any internal documentation or SOPs that reference the Intro tab. If your team's onboarding docs point humans to CRM > Segments > Intro, update those references to point to the main Segments tool instead.
What It Touches in Your HubSpot Strategy
On the surface this looks like a minor UI cleanup. In practice, it touches a few areas worth reviewing.
Segmentation is the foundation of every email send, workflow enrollment, and reporting filter in Marketing Hub. If your segment logic is shaky, your email deliverability suffers and your reporting lies to you. A well-maintained segment library matters more than most portals treat it.
If your segments were built loosely through AI suggestions and never reviewed, now is a good time to tighten them. Bloated or stale segments are one of the fastest ways to tank inbox placement, and this transition gives you a natural forcing function to clean house.
Key Takeaway
Segments built through AI Suggestions don't disappear on May 22. But if you've never audited them, this sunset is the right moment to do it. Stale segment logic quietly breaks workflows and skews contact-based reports.
This update also signals where HubSpot is headed with AI inside the segment builder. Consolidating suggestions into the core tool means future AI improvements will show up in one place. Watch for smarter in-builder recommendations over the next few quarters.
If your portal uses segments to trigger workflow enrollments, pair this audit with a review of your workflow logic. HubSpot has been expanding what workflow actions can do, including association actions now supporting marketing and commerce objects. Clean segments feeding accurate workflows is the combination that actually moves the needle.
Key Takeaway
This sunset is a consolidation play, not a capability cut. HubSpot is betting that one great segment builder beats two mediocre entry points. Plan for AI suggestions to resurface inside the builder itself in a future release.
Who Should Care Most
Not every portal will feel this equally. Here's who needs to pay attention.
- Marketing Hub Professional and Enterprise portals that actively used AI Segment Suggestions to build their initial segment library. These humans lose the suggestion tool entirely. Time to make sure every segment it created is still valid.
- Marketing ops leaders who onboard new team members using the Segments Intro page as a starting point. Update your internal training docs and SOPs now so new humans don't hit a dead page after May 22.
- RevOps practitioners who maintain segment-driven workflow enrollments. Any segment feeding a workflow should be audited for accuracy, regardless of how it was originally created.
- Portals on Starter or Free tiers. You only lose the Intro tab navigation, not any functional feature. The impact here is minimal, essentially just a missing menu option.
George's Take
I've seen a lot of portals where the AI Segment Suggestions created a handful of interesting segments early on, and then nobody touched the Intro page again. That's actually fine, except that those suggestion-built segments often never got reviewed after the initial excitement. They just sat there, silently including or excluding the wrong contacts. This sunset is HubSpot doing you a favor by forcing a cleanup. The consolidation into the core segment builder is the right move. One sharp tool beats two confusing entry points every single time. Use the next few weeks to audit what you have, delete what's stale, and walk into the unified experience with a clean foundation.
“One sharp tool beats two confusing entry points every single time. Use this sunset as your permission slip to clean up the segment library you've been meaning to fix for months.”
Ready to Get Your HubSpot Portal Dialed In?
Sunsets like this one are reminders that a HubSpot portal needs ongoing attention, not just a one-time setup. If your segment library, workflow logic, or contact data feels messy, that's a sign your portal isn't running like the operating system it's supposed to be. Most teams are using Marketing Hub like a feature menu instead of a connected system, and that gap shows up in moments exactly like this one. The Sidekick Strategies team works inside portals every week. We know what clean looks like and we know how to get you there without a rip-and-replace. Book a strategy call and let's look at what your portal actually needs.
Frequently Asked Questions
What is being removed in the HubSpot Segments Intro page sunset?
HubSpot is removing the Segments Intro page, found at CRM > Segments (Lists) > Intro, and the AI Segment Suggestions feature that lived on it. Starting May 22, 2026, you won't be able to access that page or generate new segment suggestions from it. All segments you already built using Suggestions remain fully functional.
Will my existing segments break when HubSpot sunsets Segment Suggestions?
No. Any segment you previously created using AI Segment Suggestions will remain available and fully functional after May 22, 2026. Only the ability to generate new suggestions through the Intro page is going away. Your existing segment logic, enrollments, and workflow connections are not affected.
Where do I build and manage segments after the Intro page is removed?
You'll use the main Segments tool inside HubSpot, which is where you should have been building segments all along. The core segment builder already supports filters and AI-powered features. HubSpot plans to bring improved AI suggestions directly into that unified tool over time.
Who is affected by the Segments Intro page sunset?
The Intro tab removal affects all HubSpot hubs and tiers, but the impact is minimal for most portals since it was primarily a navigation screen. The loss of AI Segment Suggestions specifically affects Marketing Hub Professional and Enterprise portals, as that feature was exclusive to those tiers.
What should I do before May 22, 2026 to prepare for this change?
Audit any segments originally created through AI Suggestions to confirm they're still accurate and in use. Generate any final segment suggestions you want before the deadline. Update internal documentation that references the Intro tab, and spend time learning the AI features already available inside the core Segments builder.
Why is HubSpot sunsetting AI Segment Suggestions?
HubSpot is consolidating segmentation and AI-powered suggestions into a single, unified experience inside the core segment builder. The goal is a more consistent and scalable tool rather than a separate intro screen. Future AI segmentation improvements will be built directly into the main Segments tool.
