Search Is Evolving. Your Strategy Should Too.
SEO in 2026 isn't just about keywords and backlinks. It's about being the answer, whether that answer shows up in a Google result, an AI overview, or a ChatGPT response. We call it Answer Engine Optimization (AEO), and it changes how you think about everything.
These resources cover on-page optimization, technical SEO, content-driven search strategy, and the E-E-A-T frameworks that determine whether AI trusts you enough to cite you. We also share what's working right now, not what worked two years ago.
Read our take on the future of SEO or explore our SEO services.
45 SEO Articles
How AI Is Impacting SEO in 2026 (And What Human-First Teams Do About It)
How is AI impacting SEO in 2026? The search page changed, but the rules for getting found didn't. Here's what still wins...
October 19, 2026
Premium Engines in HubSpot AEO: Track Claude, AI Mode, and AI Overviews
HubSpot's AEO Premium Engines adds Claude, Google AI Mode, and AI Overviews tracking to your brand visibility score. Here's what shipped, how to enable it, and
October 14, 2026
Export Your AEO Prompt Data as a CSV File
HubSpot now lets you export AEO prompt data as a CSV file. Get monthly scorecards, experiment analysis, and offline reporting from your AI visibility data.
October 13, 2026
Case Studies Tool Sunset: What Moves to Blogs and What You Do Next
HubSpot is sunsetting its standalone case studies tool. Learn what's migrating automatically to blogs, what stays the same, and how to keep creating case studie
October 13, 2026
AEO Prompt Coverage: Find and Fix Gaps in Your AI Search Tracking
HubSpot AEO Prompt Coverage shows you exactly where your brand is missing from AI-generated answers. Here's what shipped, why it matters, and how to use it.
October 9, 2026
Answer Engine Optimization (AEO): The Ultimate Guide
AEO from beginner to advanced: how AI answers get built, what to fix first, and how to measure your brand in ChatGPT, Gemini and AI Overviews.
October 3, 2026
Agent-First Websites: Human-First Content, Agent-First Infrastructure
An agent-first website keeps content human-first and adds a layer AI agents can read and use. Here's what we built on our own site, with real examples.
October 2, 2026
Conversational Editing for AEO-Generated Blog Posts
HubSpot now lets you refine AEO-generated blog posts through Breeze Assistant using plain-language chat. Here's what shipped, how to use it, and who benefits mo
September 28, 2026
SEO In 2026, And The Acronym George Refuses To Say (AEO)
George, Max, and Chad take SEO in 2026 apart live inside a real HubSpot portal, and make the case that the new acronym is just the old one.
August 24, 2026
AEO Recommendations: Estimated Citation Lift
HubSpot's Estimated Citation Lift shows you exactly how much each AEO recommendation could improve your AI citation rate before you act. Here's what changed and
August 17, 2026
AEO Citation Tracking: Expanded Table, Content Type, and Brand Mention Columns
HubSpot expanded the AEO Citations table with a Content Type column, Brand Mentioned column, and search function. Here's what changed and how to use it.
August 7, 2026
AEO Blog Post Generator: Turn Recommendations Into Content Fast
HubSpot's Content Agent now generates AEO-optimized blog posts directly from recommendations. Learn what changed, how to use it, and who benefits most.
June 16, 2026
AEO Blog Post Generator: Turn Recommendations Into Content Fast
HubSpot's AEO tool now generates full blog posts from visibility recommendations. Here's what changed, how it works, and who benefits most from this beta.
June 12, 2026
Pillar-Based Marketing: Stop Guessing and Build Content Networks That Rank
Pillar-based marketing replaces keyword guesswork with a data-driven content network that earns topical authority and ranks faster. Here's how to build one.
May 23, 2026
AEO in Marketing Hub: Track Your Brand in AI Search
HubSpot's new AEO tool tracks your brand across ChatGPT, Perplexity, and Gemini, then connects gaps to content tools you already use. Here's what it does and ho
April 24, 2026
Create Campaigns from AEO Recommendations in Marketing Studio
HubSpot's Marketing Studio now turns AEO blog recommendations into full campaigns instantly. Learn what changed, how to use it, and who benefits most.
April 20, 2026
Generate LinkedIn Articles from AEO Recommendations
HubSpot's AEO tool now drafts LinkedIn articles from AI search gaps so your brand shows up when ChatGPT, Gemini, and Perplexity answer buyer questions.
April 14, 2026
Reddit AEO Replies: Post AI-Drafted Responses Without Leaving HubSpot
HubSpot's AEO tool now lets you review and post AI-drafted Reddit replies from the social inbox. Here's what it does, how to use it, and who gets the most value
April 14, 2026
UNBOUND 2026 vs INBOUND 2026 | Our Thoughts + Strategy Questions
George B. Thomas unpacks INBOUND to UNBOUND. Raw reactions, branding insights, and strategic questions for your business.
April 13, 2026
5 Things Every Marketer Needs to Think About When It Comes to Content Strategy
Are your content efforts sporadic and unfocused? Here are five content strategy essentials from creating 2,000+ pieces of content since 2010...
April 7, 2026
AI Equals Slop? I Fixed 529 SEO Issues in One Session. Here's What Actually Happened.
I fixed 529 SEO issues with AI in one session, boosting performance from 59 to 75. Here's why AI equals slop is lazy thinking.
April 4, 2026
The Demise of SEO and the Morning I Almost Let Everything Burn
SEO isn't dead but keyword hiding is. Get raw insights on AEO, AI search, and what marketers must change for 2026 success.
April 2, 2026
HubSpot Updates: Claude Connector Enhancements and AEO Tool
Discover the latest HubSpot updates, including expanded Claude connector capabilities for CRM record management and the new AEO tool for AI-powered search
March 6, 2026
Multiply Value, Stop Extracting Returns: Value First Humans
Chris Carolan and George B. Thomas discuss the 'Value First Humans' philosophy, focusing on value multiplication over extracting returns and the shift from
January 23, 2026