Show Up Where Your Humans Already Are
Social media for B2B isn't about going viral. It's about showing up consistently with content that builds trust, demonstrates expertise, and keeps you top of mind when your audience is ready to buy.
These resources cover LinkedIn strategy, thought leadership positioning, content repurposing workflows, and the HubSpot social tools that make publishing and tracking manageable. We share what's working for our own team and our clients.
Want help with your social strategy? Our social media management services are designed for B2B humans who want results without burnout.
37 Social Media Articles
Social Content Agent Moves to Breeze Assistant
HubSpot's Social Content Agent now lives in Breeze Assistant. Create LinkedIn and Facebook posts in bulk, with your brand voice, no setup required. Here's how.
November 4, 2026
HubSpot Social Calendar Redesign: One Unified View for Your Content Team
HubSpot's Social Calendar redesign replaces the Manage tab with a unified calendar view. Learn what shipped, how to use it, and who benefits most.
November 3, 2026
Video Thumbnail Editing Gets a Full Scrubber in HubSpot
HubSpot's updated video thumbnail editor lets you scrub frame by frame and pick the perfect moment. Here's what shipped, how to use it, and who benefits most.
October 20, 2026
Create Video Clips for Social Posts Right Inside HubSpot
HubSpot now lets you create AI-suggested video clips and publish them to social without leaving the composer. Here's what shipped, how to use it, and who benefi
October 20, 2026
Create Social Posts in Bulk Using Content Agent in Breeze
HubSpot's Content Agent in Breeze now creates bulk LinkedIn and Facebook posts from a single piece of content. Here's what shipped, how to use it, and who benef
October 20, 2026
Customer Agent Now Understands WhatsApp Voice Notes
HubSpot Customer Agent now transcribes and answers WhatsApp voice notes automatically. Here's what shipped, how it works, and who benefits most.
October 20, 2026
Trigger Workflows When a Social Post Is Published
HubSpot now lets you trigger workflows the moment a social post goes live. Send Slack alerts, create tasks, and update the CRM automatically. Here's how.
October 19, 2026
Are LinkedIn Ads Worth It for B2B? The Myths, Settings, and Strategy That Actually Pay Off
Are LinkedIn ads too expensive for B2B? Not if you measure the right number and fix three default settings first...
October 16, 2026
View External Social Posts on the HubSpot Social Calendar
HubSpot now pulls in posts published outside HubSpot onto your social calendar. Learn what shipped, how to set it up, and what it means for your content strateg
October 15, 2026
Create LinkedIn Posts and Articles with Content Agent
HubSpot Content Agent now creates LinkedIn posts and articles from inside the Social, AEO, and Blog tools. Here's what it does, how to use it, and who benefits
September 25, 2026
AI Native Ad Creation Experience in HubSpot
HubSpot's AI Native Ad Creation lets you build campaigns across Google, Meta, LinkedIn, and ChatGPT in one conversation with Breeze. Here's what shipped and how
September 24, 2026
Human Like Interactions in a Digital World: What B2B Marketers Get Wrong (and How to Fix It in 2026)
Is your B2B marketing starting to feel like a form letter? Here's how smart teams keep it human while using AI...
September 15, 2026
Your Digital Doppelganger Won't Save Your Marketing. Your Honesty Will.
August 26, 2026
Monitor Reddit Conversations and Social Insights in HubSpot
HubSpot now surfaces Reddit brand sentiment, competitor mentions, and high-value threads inside Marketing Hub. Here's what it does and how to set it up.
August 17, 2026
Social Content Agent: HubSpot's Smarter Social Post Builder
HubSpot's Social Content Agent replaces the old Social Post Agent with CRM-aware, brand-voice drafts for LinkedIn. Here's what changed and how to get access.
August 6, 2026
HubSpot's In-App AI Social Post Creator Is Being Sunset
HubSpot's Create with AI for social posts sunsets September 4, 2026. Here's what's going away, what Breeze Assistant replaces it with, and how to prepare now.
August 3, 2026
Trigger Workflows When a Social Post Is Published
HubSpot now lets you trigger workflows the moment a social post publishes. Here's what shipped, how to set it up, and who benefits most from this July 2026 upda
July 27, 2026
Configurable Social Account Expiration Notifications in HubSpot
HubSpot now lets admins choose exactly who receives social account expiration notifications. Stop spamming executives and start routing alerts to the right huma
July 24, 2026
Social Account Reconnection Now Preserves Access Settings
HubSpot now preserves your social account access settings when you reconnect an expired token. No more accidental 'Everyone' resets. Here's what changed and how
July 22, 2026
WhatsApp in HubSpot Marketing Studio: Unified Campaign Management
HubSpot now lets you connect WhatsApp messages to campaigns in Marketing Studio. See what shipped, why it matters, and how to set it up step by step.
July 22, 2026
Social Content Agent Beta: HubSpot's Smarter AI Social Writer
HubSpot's Social Content Agent beta replaces generic holiday posts with CRM-informed, brand-voice drafts. Here's what shipped, who can test it, and how to use i
July 13, 2026
Instagram DM File Attachments Now Available in HubSpot Social Inbox
HubSpot now lets you send images, PDFs, audio, and video in Instagram DMs from Social Inbox. No more app-switching. Here's what shipped and how to use it.
June 26, 2026
TikTok Lead Syncing: Instant Forms Land Directly in HubSpot
HubSpot now syncs TikTok Instant Form leads directly into your CRM in real time. Learn what changed, how to set it up, and how to build speed-to-lead workflows.
May 20, 2026
Reddit in HubSpot: Publish, Engage, and Track from One Place
HubSpot now lets Marketing Hub Pro and Enterprise users publish to Reddit, reply to comments, and track post performance inside the Social tool. Here's how to u
April 29, 2026